The Controversial Campaign
Words: 671 Pages: 2 6046Marketing messages scream ever louder for attention in our oversaturated world. The advertisement by Reborn to be Alive exemplifies this trend, utilizing the provocative slogan, “Becoming a donor is probably your only chance to get inside her,” alongside an image of a half-naked woman. This campaign attempts to highlight the importance of organ donation but does so through a lens of overt sexism, reducing a significant humanitarian act to an inappropriate and outdated trope. This essay aims to critique this […]