Is Negative Campaign Advertising Bad for Democracy?
Words: 2217 Pages: 7 5048Overall, politics has seen an increase in negativity which can be attributed to both the candidates and the media. The candidates themselves attack each other in debates and advertisements and the media is more likely to cover negativity, therefore campaigns are incentivized to develop them. The development of a primarily negative political sphere has increased negative advertisements exponentially; compare “only 10% of advertisements in the 1960 campaign were negative,” (Mattes & Redlawsk, 2014) and “in the 2012 campaign only 14.3% […]
