Marketing Essays

27 essay samples found

Analysis of Marketing Mix Strategies for Wal-Mart Stores Company

Wal-Mart Stores Inc. is an American multinational retailing corporation that was formed in 1962 and incorporated in 1969 and therefore has over 30 years of operation in providing retail services. It operates as a chain of discount department stores, hypermarkets, and grocery stores and it’s the world largest company in terms of revenue with an […]

Pages: 2 Words: 554 Topics: Advertising, Economy, Media Manipulation, Microeconomics, Retail, Supply Chain Management, Walmart

Supreme and Apple Marketing Strategy

Supreme Companies such as Supreme and Apple have proven to be superior in their industries when selling luxury brands to a younger demographic. Supreme started off as a small, high-quality clothing shop in downtown Manhattan in 1994 that focused on catering towards skateboarders. With a lack of advertisement to draw in the public’s attention, Supreme relied […]

Pages: 4 Words: 1152 Topics: Advertising, Apple Inc, Iphone, Retail, Steve Jobs
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The Disney Marketing Machine

Since the first Star Wars film came out in 1977, box office revenues have totaled roughly $6.84 billion. However, the total franchise revenue is estimated to be $30.54 billion (Kalb). As shown through these statistics, the branding of Star Wars and the use of product placement, merchandise, and licensing opportunities that followed the film are […]

Pages: 5 Words: 1584 Topics: Advertising, Disney, Film, Movie, Walt Disney

Academic Interests

Marketing involves the process of educating customers why they should buy your products and service over your competitors. Studying marketing will open doors in your career as it’s an important department in many business companies. Finding a company without a marketing manager is rare. The skills and techniques you obtain from marketing can help you, […]

Pages: 1 Words: 276 Topics: Communication, Research, Service

Women’s Role in Society and Sexist Advertisements

“There are various issues that we want to solve by conducting this investigation. One of the issue suggested is that the way women are depicted in advertisements affects how women’s role in society is perceived, and how a woman should act and behave (Lafky et al., 1996; Lindner, 2004). There is a significant shift in […]

Pages: 2 Words: 455 Topics: Advertising, Body Image, Communication, Feminism, Gender, Sexism, Social Psychology

“Finding your Company’s Second Act,” Downes and Nunes (2018)

“In “Finding Your Company’s Second Act,” Downes and Nunes (2018) describe the market forces that impede the long-term success of new, technologically based products. The main point the authors make is that the accelerated spread of product information through social media and the internet combined with the rapid obsolescence of technology requires companies to retain […]

Pages: 1 Words: 420 Topics: Adoption, Behavior, Economy, Innovation, Leadership, Social Media

Advertisements’ Affects on Women’s Role in Society

“There are few problems that we want to solve by conducting this research. One of the problem suggested is that the way women are depicted in advertisements affects how women’s role in society is perceived, and how a woman should act and behave (Lafky et al., 1996; Lindner, 2004). There is a significant shift in […]

Pages: 2 Words: 456 Topics: Advertising, Body Image, Communication, Feminism, Gender, Human Sexuality, Sexism

Case Study Analysis of Apple Inc.

BMW’s lunch of the customizable SUV X3 was one of the company’s best-selling models in 2011. To sell this SUV the BMW group had targeted women through Apple apps, magazines and a commercial done with celebrity Martha Stewart. If the BMW North America group were to extend the customization onto the X4 series, by targeting […]

Pages: 5 Words: 1401 Topics: Advertising, Apple Inc, Iphone, Retail, Steve Jobs

Apple — Environmental Analysis and Branding Strategies

Apple is a corporation that is best known for the sale of apple computers, iPods and iPhones. They are also known for the sale of computer software and other consumer electronics. Like any other company dealing with the sale of consumer product the corporation faces both external and internal forces. These internal and external environment […]

Pages: 2 Words: 649 Topics: Apple Inc, Economy, Iphone, Smartphone

Companies such as Supreme and Apple

“Companies such as Supreme and Apple have proven to be superior in their industries when selling luxury brands to a younger demographic. Supreme started off as a small, high-quality clothing shop in downtown Manhattan in 1994 that focused on catering towards skateboarders. With a lack of advertisement to draw in the public’s attention, Supreme relied on […]

Pages: 4 Words: 1287 Topics: Advertising, Apple Inc, Iphone, Retail, Steve Jobs

The Utilization of Sex in Advertisement

Introduction  The utilization of sex in advertisement seems to have expanded these days (Dianoux & Linhart, 2010) and perceived as vital yet extendable region of research (De Barnier & Valette-Florence, 2006). Moreover, such significance has turned out to be obvious in pretty much every organization around the globe where exceptionally aggressive condition has made organizations […]

Pages: 9 Words: 2604 Topics: Advertising, Communication, Gender, Persuasion, Research, Sexism

About Apple Multi-Technology Company

Apple Inc. is a multi-technology company that was incorporated on January 3, 1977, focusing on manufacturing and selling phones, computer software, and other electronics. There were multiple CEOs for Apple, but the most well known were Steve Jobs and the current CEO, Tim Cook. Apple’s mission statement is, “to bring the best user experience to […]

Pages: 3 Words: 899 Topics: Apple Inc, Economy, Innovation, Iphone, Organizational Culture, Steve Jobs

Effectiveness of Sexist Advertisement Towards Attitude and Purchase Intent of Malaysian Consumers / Customers.

Introduction (Done) The use of sex appeals in advertising appears to have increased nowadays (Dianoux & Linhart, 2010) and recognized as important yet extendable area of research (De Barnier & Valette-Florence, 2006). Furthermore, such importance has become evident in almost every company around the world where highly competitive environment has made companies heavily investing in […]

Pages: 8 Words: 2542 Topics: Advertising, Behavior, Bias, Body Image, Communication, Customer, Feminism

About Women in Advertising Around the World

Sexist advertising is viewed as hostile some of the time, contingent on the way of life and the nation. Malaysia is one of the nations that have multicultural, multiracial and multi-religion society. Real religion incorporate Islam, Buddhism, Christianity and Hinduism. Such blend of culture setting globalized advertise fragments, which comprises of standard arrangements and showcasing […]

Pages: 8 Words: 2299 Topics: Advertising, Bias, Customer, Gender, Me Too Movement, Perception, Sexism

The People’s Platform: Taking Back Power and Culture

In The Digital Age, by Astra Taylor, presents two significant views that Taylor argues against the debate of how social media takes effect in the work of social production. The first view of position is the techno-optimist view which illustrates a positive view and can also be described as the Utopian view for technology and […]

Pages: 5 Words: 1520 Topics: Communication, Gender Inequality, Journalism, Mass Media, News, Social Media

Proletarian Hunger Killers: the Socially Acceptable Addiction

The issue of using proletarian hunger killers such as coffee, tea, chocolates, and tobacco has taken on the appearance of addiction (Mintz, 1986). Indeed, users of these products are akin to ordinary addicts in the manner that they depend upon these commodities to maintain a functional predisposition. There are questions regarding whether these commodities actually […]

Pages: 10 Words: 3072 Topics: Addiction, Behavior, Employment, Health, Peer pressure, Smoking, Substance Abuse

Apple Inc. in Business History

Today’s society has expanded the use of technology tremendously throughout the last several years. With new things constantly emerging like smart watches, tablets, and wireless headphones, it is hard to keep up with it all. One multibillion-dollar company that is dispersed worldwide, has been able to keep up with these outrageously spiking trends. Apple Computers […]

Pages: 6 Words: 1837 Topics: Apple Inc, Economy, Innovation, Steve Jobs

Successful Business of Apple Company

Apple is the most successful company in terms of technology development. Their profits, and product growth have been transparent in our eyes. The company’s capitalization has reached 1.003 trillion dollars. On other portals, the value of the company still did not exceed a trillion. At the same time on the website of the trading platform […]

Pages: 6 Words: 1863 Topics: Apple Inc, China, Economy, Innovation, Microsoft, Steve Jobs, Stock Market

Apple Company Business Background

Steve Jobs and Steve Wozniak founded Apple Computers, Inc. on April 1, 1976. They conveyed to the new organization a dream of changing the manner in which individuals saw PCs. Jobs and Wozniak needed to make PCs little enough for individuals to have them in their homes or workplaces. They dreamt of a user friendly […]

Pages: 9 Words: 2847 Topics: Apple Inc, Innovation, Iphone, Organization, Privacy, Steve Jobs, Swot Analysis

Apple as One of the Biggest Companies on the Planet

Apple’s BackGround Apple Inc(formerly Apple Computer, Inc) was founded by Steve Jobs and Steve Wozniak on April 1, 1976. The company was later incorporated on January 3, 1977. Apple’s products are mainly consumer electronics, personal computers, software, servers. In addition, Apple is also a digital distributor, often distribute music, film, video, etc. In the last […]

Pages: 4 Words: 1241 Topics: Apple Inc, Economy, Steve Jobs

Coca Cola Financial Analysis Essay

The information presented below is a financial analysis of Coca-Cola, Keurig Dr Pepper, and PepsiCo companies, three of the largest beverage companies in the world. The analysis begins with details of each company’s overview, a ratio analysis, overview of accounting methods, and other key factors of operation. The information obtained in this financial statement analysis […]

Pages: 4 Words: 1315 Topics: Coca Cola

Essay about Sexy Advertisement

Discrimination, stereotypes and prejudice are the elements discussed within sexism in advertising regarding the resistant to sex in advertisements. The look on how a man and women should be advertised is an idea invented by Sexism in Advertisements. The idea are implemented for both man and women but it focuses more on women. The ultimate […]

Pages: 1 Words: 361 Topics: Advertising, Communication, Critical Theory, Gender, Human Sexuality, Sex, Sexism, Social Issues

Gun Laws – a Major Issue in Society Today

A major issue in society today is the topic of stricter gun laws and it creates many different controversies. The Second Amendment of the constitution allows citizens the right to keep and bear Arms, so why are people raging about the opposing views of others? Globally, people are debating on whether or not guns should […]

Pages: 9 Words: 2737 Topics: Gun Control

Connection between Customer Mentalities

“Connection between customer mentalities, purchasing goal as well as advertising is a territory in advertising research that has gotten a great deal of consideration for a long time. Because of the way that there’s an association regarding customer attitudes and purchase intention on advertisements, generous consideration are received (Ha, John, Janda & Muthaly, 2011; MacKenzie […]

Pages: 3 Words: 1034 Topics: Advertising, Communication, Feminism, Gender, Human Sexuality, Prejudice And Discrimination, Research

Company Analyses – Apple Inc.

Apple Inc was incorporated in 1977 in California. The company engages in the designing, manufacturing, and manufacturing mobile communications, media devices, and personal computers. It sells variety of software, services, accessories, networking solutions, and third-party digital content and applications. The products and services of the company are iPhone, iPad, Mac, Apple Watch, Apple TV, IOS, […]

Pages: 2 Words: 630 Topics: Apple Inc, Computers, Retail, Smartphone, Steve Jobs

Pullman Hotel Auckland

Complete the following grid for at least five competitors of your company, identify them as direct or indirect competitors and rank them in order of influence on your company/ brand / product 10 MARKS Competitor (Ranked) Direct / Indirect Competitor Strengths Competitor Weaknesses Accor Hotels Indirect. Has increasing bottom line. 1. Has over 4400 hotels […]

Pages: 3 Words: 771 Topics: Customer, Economy, Hotel

A Success in New Business

Introduction Business opportunities are very few when it comes to new products in the market. The right path should be followed for a person to get maximum profit from the business that introduces the new product in the market. People are afraid of trying new products or services that are flocking to the market. The […]

Pages: 2 Words: 638 Topics: Economy, Success

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