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Retail Essays

51 essay samples found
Essay examples
Essay topics

Marketing Mix of Coca Cola and Pepsi Co.

Every marketing mix is used by companies has a marketing strategy. Comparing soft drink companies such as Coca Cola and Pepsi will provide informative information about the marketing mix used by both companies in the industry. Four areas of the marketing mix include product, price, placement, and promotion. Some of Coca Cola and Pepsi marketing […]

Pages: 4 Words: 1099 Topics: Advertising, Coca Cola, Retail

Online Shopping Versus In-Store Shopping

Nowadays, the development of technology including the internet brings people a lot of benefits. A lot of people use the internet to search the needed information, to learn something new, and to buy things. Therefore, this leads to the strong growing of online shopping. Madeline Farber stated on the Fortune News that “an annual survey […]

Pages: 2 Words: 731 Topics: Economy, Fashion, Online Shopping, Retail, Shopping

Amazon and Walmart Supply Chain

Abstract The purpose of this project is to study the Amazon and Walmart’s practices which it primarily gained through the high-level supply chain and logistics developments. It describes the supply chain practices with Amazon as well as numerous product and service developments such as Amazon’s Logistics Network Plan. It becomes apparent that constant innovation in […]

Pages: 7 Words: 2106 Topics: Economy, Retail, Supply Chain Management, Walmart

Ths Structure of Walmart’s Company

The structure of the industry in which Walmart is in, is extremely competitive due to there being so many different retailers that offer similar products to the ones that Walmart carries in their stores. Walmart is known as a general merchandise store which is known as a retail store that sell dry goods, furniture, apparel […]

Pages: 4 Words: 1242 Topics: Economy, Pricing, Retail, Supply Chain Management, Walmart

Walmart Weaknesses

INTERNAL STRENGTHS The Internal Strengths of a company are what makes them who they are, also they are what contributes to the success of that company. Some of the internal strengths of Walmart, according to Smithson and SWOT Analysis, are: The largest retailer in the world- Walmart is the largest retailer and employees the most […]

Pages: 2 Words: 733 Topics: Economy, Retail, Swot Analysis, Walmart
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Walmart’s Exit from Germany

Abstract Walmart is considered to be one of the largest big box stores in the world. It is an American based, international retailer.  Walmart has become the largest retail in the world which has had a major impact on many communities.  While they have branched out to numerous countries, there are still some that are […]

Pages: 14 Words: 4337 Topics: Economy, Retail, Walmart

What do we Know about Starbucks

Introduction of Company Starbucks, a merchandiser of retailer of specialty and designer packaged, and single-serve coffees, teas and bottled drinks opened in Seattle in 1971. Besides coffee, their menu also includes an array of healthy salads, sandwiches, wraps, sweet breads, muffin and parfaits. Their products can be purchased at their company establishments, specialty and grocery […]

Pages: 4 Words: 1147 Topics: Coffee, Retail, Starbucks

Analysis of Starbucks Corporation

Starbucks Corporation has been a major contender on the coffee market since opening its first store in 1971 – Pikes Place in Seattle, WA. The company grew exponentially into what is now a household name. Lead by creator and manager Howard Schultz the company was indefatigable. Overtime the company’s dynamic has changed and so has […]

Pages: 5 Words: 1465 Topics: Coffee, Customer, Retail, Starbucks, Swot Analysis

Starbucks Brewing Digital Transformation

With advances in technology happening at a rapid pace, we are seeing organizations having to define themselves with more than just their core offerings. A renewed focus on the customer experience, no matter what vertical or industry. Customers have more power than ever before and as a result, companies are having to transform themselves in […]

Pages: 7 Words: 2074 Topics: Coffee, Retail, Starbucks

Walmart Rolling Back Savings and Rolling in Wealth

Walmart has become a household name. It is a budget retailer that sells a wide range of consumer goods. Walmart is the world’s largest retailer with stores in over 27 countries and net sales approximating $345 billion. Walmart was founded in 1962 by Sam Walton in Rogers, Arkansas. Sam Walton strived to provide a budget […]

Pages: 1 Words: 321 Topics: Economy, Manufacturing, Retail, Walmart

Walmart Supply Chain

Supply chain administration is a compound progression which involves the details of the top of the end management practices since the today’s world is interlinked through globalization. Walmart has a significantly long way of distributing its goods since its inauguration has undergone various changes. Notably, this is where its initial strategy was targeting the low-income […]

Pages: 2 Words: 572 Topics: Economy, Retail, Supply Chain Management, Walmart

E-commerce Online Shopping and Amazon

About E-commerce E-commerce means Electronic Commerce, it is an emerging type of recent trading and promoting tools where buyers have the ability to take part in all stages of a buying decision while stepping through those processes electronically as opposed to in conventionally a normal store (with a real catalogue). The method by which e-commerce […]

Pages: 9 Words: 2810 Topics: Economy, Media Manipulation, Microeconomics, Online Shopping, Retail, Shopping

Online Grocery Shopping

As people’s lives are being more and more oriented toward high-tech and a smart living, many researches were conducted showing the customer’s point of view regarding this issue, as well as the management issues that arise from adopting this trend. Researches and studies varied between identifying the triggers that encourage both customers and companies to […]

Pages: 5 Words: 1509 Topics: Economy, Online Shopping, Retail, Shopping

Online Shopping of Women Apparels in India

Introduction The cutting edge for business today is E-commerce. E-commerce stands for electronic commerce. It means dealing in goods and services through the electronic media and internet. It relates to a website of the vendor, who sells products or services directly to the customers from portal using a digital shopping cart or digital shopping basket […]

Pages: 7 Words: 1977 Topics: Economy, Media Manipulation, Online Shopping, Retail, Shopping

Effects of Online Shopping on the Fashion Industry

Abstract Online shopping and its impact on the evolution fashion was examined, in the context of the cultural shift in consumers. Right now is considered the most crucial time where the consumers have the most desire to shop whenever and wherever. Millennials are also given the credit for causing the shift in traditional in-store shopping […]

Pages: 7 Words: 2048 Topics: Economy, Fashion, Online Shopping, Retail, Shopping

The Pros and Cons of Online Shopping

Online shopping can save a lot of time because there is no need to go to a physical shop. The consumers also can save fuel and money, as the fees of internet connection is lower compared to the fees of travelling by vehicles. According to Lombardo. C, online shopping makes comparing prices easy for everyone. […]

Pages: 5 Words: 1630 Topics: Online Shopping, Retail, Shopping

Current State of Walmart Retailer

Walmart, the world’s largest retailer, has become very concentrated in becoming the next big thing in e-commerce. In order to achieve their online presence goal, they begin to map out their service supply chain. The Walmart supply chain flow begins with the manufacturer, the company or person that makes the goods for sale. Then continues […]

Pages: 5 Words: 1355 Topics: Economy, Retail, Supply Chain Management, Walmart

Walmart Vision and Mission Statement

Walmart is one of the major and more famous retailers around the globe operating in more than 11,000 stores in over 25 nations (Hunt, Watts & Bryant, 2018). The company was inaugurated in 1962 and has achieved significant progress due to its effective business strategy (Hunt, Watts & Bryant, 2018). Walmart operates both physical and […]

Pages: 4 Words: 1288 Topics: Customer, Economy, Retail, Supply Chain Management, Sustainability, Walmart

How Artificial Intelligence Affects the Retail Industry

It may seem as though the retail industry is dying, with various retailers closing, many stores like Toys R Us, JCPenney, and Sears for example. But, the retail industry is actually only growing. Artificial intelligence could be to blame for this seemingly sudden change in the retail industry. Businesses today have made a choice to […]

Pages: 6 Words: 1663 Topics: Artificial Intelligence, Intelligence, Retail, Robot

How See Now, Buy Now Enabled by Artificial Intelligence

Walter Mischel, a psychologist famed for the 1960’s Marshmallow Test, which he elucidated the virtue of delayed gratification for youngsters. Today, the data economy promotes the dichotomy of an on-demand culture. Enabled by AI on divinatory consumer demand and predictive supply chain, front-line companies are charged up to provide a See-Now-Buy-Now (SNBN) experience to the […]

Pages: 4 Words: 1268 Topics: 3D Printing, Artificial Intelligence, Clothing, Fashion, Intelligence, Retail, Supply Chain Management

Factors to Consider when Aligning a Global Firm

Introduction Many companies that operate on a worldwide or multinational platform experience a hard time to integrate their widespread interests. They are faced with the challenge of portraying a standard global outlook while at the same time required to be responsive to the local requirements of the specific locale in which they operate. Organizational culture […]

Pages: 9 Words: 2808 Topics: Employment, Organization, Organizational Culture, Retail, Walmart

Yomida cofee Bussiness Plan

Introduction OUR MISSION: Yomida was created to help people raise their standards of living. We market and develop and develop premium products that are sold to customers and the members so as to help people enjoy better lives. The sale of our high-quality products is the core value in driving our organization opportunity. For to […]

Pages: 7 Words: 2077 Topics: Bussiness Plan, Coffee, Retail

Analysis of Marketing Mix Strategies for Wal-Mart Stores Company

Wal-Mart Stores Inc. is an American multinational retailing corporation that was formed in 1962 and incorporated in 1969 and therefore has over 30 years of operation in providing retail services. It operates as a chain of discount department stores, hypermarkets, and grocery stores and it’s the world largest company in terms of revenue with an […]

Pages: 2 Words: 554 Topics: Advertising, Economy, Media Manipulation, Microeconomics, Retail, Supply Chain Management, Walmart

Apple Computer, Inc.

Executive Summary Apple Inc. is a multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. Apple was founded by two college dropouts Steve Jobs and Steve Wozniak in April of 1976. In 1977, Apple was incorporated in Cupertino, California. The company’s products include Macintosh, iPhone, iPad, Apple Watch, Air Pods, Apple […]

Pages: 8 Words: 2478 Topics: Apple Inc, Computers, Retail, Steve Jobs

Changing Demographics Customer Service to Millennials

Today, customer service is facing a new challenge is has never taken on: Millennials. We here about Millennials everywhere we go, and it seems everyone has an opinion about them. Teens, and adults in their 20s and 30s are what is considered the Millennial Generation, also referred to as Millennials. This generation has been called […]

Pages: 8 Words: 2463 Topics: Generation, Millennials, Retail, Shopping, Social Media

Apple Strategy Analysis

Apple had made our life even easier than time when Apple was just a fruit. The paper focused on critical analysis of Apple’s governance and social responsibilities. The paper also intended to draw a critical conclusion on Apple’s management techniques and solving conflict between business strategies. The Purpose of the paper is to study the […]

Pages: 8 Words: 2386 Topics: Apple Inc, Competitive Advantage, Computers, Economy, Innovation, iPhone, Retail, Steve Jobs

A Review of Technology in Walmart

Wal-Mart is the world’s largest retail store.  Information systems played a huge role getting Wal-Mart to the number one spot, and with Amazon and Alibaba hot on their tails, now more than ever do they need to set up themselves as a technology company as well.  Wal-Mart is working on doing just that.  They are […]

Pages: 4 Words: 1145 Topics: Retail, Walmart

General Overview of Apple Company

Apple Inc. is an American multinational technology company that designs, develops, and sells consumer digital electronics, computer software, and internet-related services. Apple was founded on April 1st of 1976 in Cupertino, California by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple faced great challenges and obstacles for its first two decades and made a comeback […]

Pages: 3 Words: 814 Topics: Apple Inc, Retail, Steve Jobs

Analysis of Globalization and Challenges

Globalization is an instrument that can assist you with your business around the world (Tapper, 2000). At the point when an organization chooses to go “worldwide,” it will be productivity with a frequently increment. Few out of every odd business, in any case, will profit by globalization. A few associations may have a sound development […]

Pages: 3 Words: 803 Topics: Child Labour, Economy, Manufacturing, Outsourcing, Retail, Sweatshop, United States

Supreme and Apple Marketing Strategy

Supreme Companies such as Supreme and Apple have proven to be superior in their industries when selling luxury brands to a younger demographic. Supreme started off as a small, high-quality clothing shop in downtown Manhattan in 1994 that focused on catering towards skateboarders. With a lack of advertisement to draw in the public’s attention, Supreme relied […]

Pages: 4 Words: 1152 Topics: Advertising, Apple Inc, iPhone, Retail, Steve Jobs
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