Recreational Equipment Incorporated: SWOT Analysis
Words: 1895 Pages: 6 6806Introduction Recreational Equipment Incorporated, more commonly known as REI, is a consumer cooperative outdoor recreation retail corporation. They sell clothing, travel equipment, sporting goods, and camping gear. REI was founded in Seattle, Washington by Lloyd and Mary Anderson, in 1938. It all started when Lloyd and Mary decided that they needed a better way to purchase gear. At the time they were in pursuit of a new ice axe, and the best price they could find was twenty dollars. Twenty […]