Issue, Risk and Reputation Management
Words: 1246 Pages: 4 4792The proactive behavior, commonly associated with the initiative, creativity, and innovation, is required in today’s organizations. It can be a positive differential in times of market turmoil and uncertainty. According to Coombs, the best way to prevent a crisis in an organization is to have a proactive management. Proactive behavior is an element of change and it impacts the company’s performance. A proactive management seeks deliberately for changes and improvements, it anticipates the problems and chooses its own course to […]