The Analysis of Apple’s Corporate Strategy
Words: 516 Pages: 2 22186Apple's corporate strategy is to constantly expand their product base. Apple’s business began in the computer industry, but Apple has developed itself to become much more than that specific industry. Apple now offers a variety of different products that include home computers, personal computers, phones and music devices. Apple utilizes economies of scope to increase efficiency by using many of the same resources for their many products. Apple’s ability to design and develop its own operating systems, hardware, application software […]