Apple’s Chief Operating Officer Tim Cook

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Updated: Mar 14, 2023
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Before being put into his position in the chain of command, present CEO Tim Cook was known as Apple’s chief operating officer and was responsible for all of the company’s worldwide sales and operations. As well as end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. He also headed Apple’s Macintosh division and was a great factor in finding ways to continue improving reseller and supplier relationships, making sure to have a flexible response to the consumer’s wants or needs.

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Giving Tim cook a very well-established experience enabling him to conquer the task of CEO. According to the article “What is Tim Cook’s Managerial Style” (Investopedia).

It is claimed that Cook is very charismatic and thoughtful towards Apple employees. With a Democratic approach with Apple, Tim Cook emphasizes the advancement of their already skilled arsenal of talent to work as one. Encouraging high-level employees to maintain a general agreement when making decisions. Cook focuses on existing products and continuing development within employee and business relationships. Although this style has been good on employees in making a more relaxed workplace, due to being able to work together as one, the fall back here is that there is now far less innovative drive and a much slower decision-making process.

Compared to former CEO Steve Jobs, there was a rigid delegation that had far more of an innovative drive than the present management style. This does not mean Tim Cook’s business strategies have not been effective. With Apple stock raising high from $54 to $186 since founder Steve Job’s unfortunate passing, it is very clear that Cook is the right leader for the job. Shareholders and stakeholders as well as benefit from his managerial style. Showing true care for his employees, doubling the companies worth, and giving more power to the employees has shown Tim Cook, using his charismatic and passionate approach, is the best fit for the job. A challenge awaiting Tim Cook is being one step ahead of the people, consumers don’t know what they want, and Cook must have the ability to lead Apple in creating new and amazing ideas for their consumers.

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Apple’s Chief Operating Officer Tim Cook. (2020, Sep 23). Retrieved from