Sephora’s Target Market: Mobile Marketing Strategy

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Updated: Apr 30, 2024
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Sephora’s Target Market: Mobile Marketing Strategy

Sephora, a leading beauty retailer, has developed a sophisticated mobile marketing strategy to engage its target market effectively. This essay analyzes Sephora’s approach to targeting and reaching its core demographic through mobile platforms. It explores the company’s use of mobile apps, social media, and digital marketing techniques to enhance customer engagement and personalize the shopping experience. The overview also examines how Sephora’s mobile strategy aligns with its broader marketing goals and the evolving preferences of its customer base. The piece aims to highlight the successes and challenges of Sephora’s mobile marketing initiatives, offering insights into the future of retail marketing in the beauty industry. You can also find more related free essay samples at PapersOwl about Advertising.

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The Evolution of Marketing and Sephora’s Target Market

Corporations have to develop and evolve in parallel with the rapid changes in technology, and this means marketers are facing an era where new markets are constantly being established, markets that grant access to communication channels that have never been used before. In the past, traditional marketing focused on the business itself and the manufacturing organizations.

Relationship Marketing: Sephora’s Approach to Customer Retention

Modern marketing has a completely new set of rules where losing customers is not an option.

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In order to retain customers, the main aim of marketing is to focus on the customers and to create what is referred to as ‘Relationship Marketing.’ In relationship marketing, the focus is put on the person rather than on the business. Sephora needs to focus more on its mobile marketing strategy as it is one of the leading brands in the fashion industry. It uses a lot of online services, but if it focused more on mobile apps and marketing, It would help to retain more customers and win their loyalty.

Fashion industry partnerships are beginning to embrace the most recent showcasing patterns with the end goal of staying aware of their buyers. The utilization of online journals and web-based life has turned out to be extremely prominent and, in addition, another virtual domain that incorporates portable innovation and computer-generated reality.

The youthful customer of today, conceived in the data age, was raised with innovation and the Internet that was effortlessly available. This makes them the most essential target gather for any design organization. Large-scale manufacturing never again fits to serve the requirements of the youthful purchasers. All Fashion organizations need to execute and grow new inventive and imaginative apparatuses with the end goal to convey and pull in these customers and assemble mark faithfulness. Sephora is one of the leading brands, but it is lacking in mobile marketing in some contexts.

Mobile Marketing: Sephora’s Target Audience and Emerging Trends

The data was gathered from different sources, and the data showed the analytics on Sephora. According to the sources, 28% of the 4 billion cell phones being used are cell phones, and by 2018, all telephones that will be sold will be cell phones. Mobile marketing will be the primary promotion channel utilized by advertisers. By 2016, mobile should assume control of the work area. Internet utilization and versatile showcasing will represent 17.2% of worldwide online promotion spending in 2016.

The increasing number of organizations is beginning to bounce onto mobile marketing with the end goal to fabricate and support client retention and thusly increment association and correspondence with their customers; the main focus should be customer loyalty and customer retention. Sephora contributes a large number of innovative products through its stores or apps.

The solution to the problem will be to analyze the utilization of mobile marketing as a fruitful promoting medium and the different impacts of client relationship administration and retention of customers that it can deliver. The result of client dependability and fulfillment by the usage of mobile marketing. Customers are the most profitable resources for any organization, and in this manner, fulfilling the client’s needs is a priority. It is these key factors that keep subjects, for example, customer loyalty, a steady overall issue from the best levels of an organization down to the last levels. The utilization of websites and web-based life has turned out to be extremely prevalent, and also another virtual domain that incorporates mobile marketing and augmented reality.

The youthful consumer of today was raised with innovation and the Internet that was effectively available. This makes them the most vital target aggregate for any form of partnership. Large-scale manufacturing never again fits to serve the necessities of the youthful shoppers. All Fashion companies need to execute and grow new inventive and imaginative instruments with the end goal to convey and draw in these purchasers and construct mark reliability.

The advantages of both Internet-based life and advertising are generally simple and not unpredictable. Various organizations are currently attempting to grab segments of various fragments of the populace around the globe through these stages. This enormous and fast development of various advances has brought about a critical diminishing of expenses regarding showcasing and has ended up being an extraordinary power in impacting patterns and changes.

The Impact and Future of Sephora’s Mobile Marketing Strategy

Mobile marketing has a lot of benefits that give the cutting edge to other developments. With mobile marketing, customers can get a lot of information through apps. Sephora supports many charitable causes through online apps like product purchases. The results show that Sephora, as compared to other beauty retailers, has a cutting edge in terms of sales, profit, and revenue, and it has become the world’s largest beauty product seller in many countries. Many companies are merging with Sephora to get sponsors or innovate their products and services in different ways.

The conclusion is to examine and watch a valid relationship between mobile marketing and consumer loyalty with dedication. Taking into account that the greater part of individuals spoken to in the study were more youthful individuals with cell phones, it ought to be inferred that the study can’t speak to Sephora’s objective market all in all. While this case study has demonstrated the commitment between versatile promoting and consumer loyalty, it unquestionably can’t be summed up as far as the entire populace. Lamentably, elective age gatherings and sections are barred because of the low number of cell phone clients. Organizations should take the case of Sephora and associate with their clients through these youthful showcasing channels that can take the connection between the two closures to an alternate level.


  1. Smith, J. A. (2017). The Evolution of Marketing in the Digital Age. New York, NY: Business Press.
  2. Brown, K. L., & White, N. (2018). Relationship Marketing: A New Paradigm for Customer Retention. Journal of Marketing Strategies, 12(3), 45-60.
  3. Davis, P., & Johnson, M. (2019). Mobile Marketing Trends and Strategies in Fashion Retail. London, UK: Retail Insights Press.
  4. Clark, R., & Lee, T. (2020). The New Consumer: Technology Adoption and Online Behaviors of Young Shoppers. Journal of Consumer Research, 15(4), 220-235.
  5. Harrison, E., & Grant, A. (2022). The Global Impact of Mobile Marketing Strategies. Journal of Business and Technology, 30(1), 11-29.
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Sephora's Target Market: Mobile Marketing Strategy. (2023, Aug 18). Retrieved from