The Internet is one of the most significant modern day inventions. Many people would agree that the Internet has transformed nearly every aspect of life, including the way we talk, live, and especially the way we shop. Although many people still shop at physical stores due to the risk of errors and fraud in online […]
Nowadays, the development of technology including the internet brings people a lot of benefits. A lot of people use the internet to search the needed information, to learn something new, and to buy things. Therefore, this leads to the strong growing of online shopping. Madeline Farber stated on the Fortune News that “an annual survey […]
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Get startedIntroduction The cutting edge for business today is E-commerce. E-commerce stands for electronic commerce. It means dealing in goods and services through the electronic media and internet. It relates to a website of the vendor, who sells products or services directly to the customers from portal using a digital shopping cart or digital shopping basket […]
The study assessed commonly occuring issues regarding selling and purchasing of goods online. It sought to apprehend Pakistani attitude about online shopping, it also encompasses their observable behavior that correlates to the online marketing world. Foreordained factors alter to shopper’s dependability to online grocery, it includes the quality of the products availed, shipping expenditure, shopper’s […]
According to France philosopher, Jean Baudrillard who believes that “the characteristic of our society is the condition that people consume as if it is the center of their life”. Another characteristic of a consumer society is that people often spend their money and sometimes their time by purchasing goods that not actually cover their needs. […]
LITERATURE REVIEW AND RESEARCH DESIGN: Rosa E Rios (2008) in her research article “Brand equity for online companies”. Finds whether the traditional method to measure brand equity is applied to online companies or not. And the author used Structural equation modelling as research methodology tool. Brand equity fully depends on brand loyalty and brand value […]
About E-commerce E-commerce means Electronic Commerce, it is an emerging type of recent trading and promoting tools where buyers have the ability to take part in all stages of a buying decision while stepping through those processes electronically as opposed to in conventionally a normal store (with a real catalogue). The method by which e-commerce […]
Abstract Online shopping and its impact on the evolution fashion was examined, in the context of the cultural shift in consumers. Right now is considered the most crucial time where the consumers have the most desire to shop whenever and wherever. Millennials are also given the credit for causing the shift in traditional in-store shopping […]
Online shopping can save a lot of time because there is no need to go to a physical shop. The consumers also can save fuel and money, as the fees of internet connection is lower compared to the fees of travelling by vehicles. According to Lombardo. C, online shopping makes comparing prices easy for everyone. […]
Online shopping has become the emerging trend for 2020, with the increasingly competitive global online marketplaces through Google, Social Media, and large companies such as Amazon. By the end of this year, the online market is expected to reach 4 trillion dollars. Online shopping gives consumers the ability to shop and purchase products in the […]
As people’s lives are being more and more oriented toward high-tech and a smart living, many researches were conducted showing the customer’s point of view regarding this issue, as well as the management issues that arise from adopting this trend. Researches and studies varied between identifying the triggers that encourage both customers and companies to […]
As technology advances around the world, there has become a need for instinct gratification. The easy availability of materials has allowed society to have everything people ever desire at the tips of their fingers. Every year, more proposals for updates on technology are invented in hopes to expand the industrial science world. In today’s world, […]
In a world overwhelmed by technology, it tends to be hard for an individual to recognize the importance of ‘good technology’ and ‘awful technology’. The inquiry which makes this order so hard is, would could it be that makes technology positive or negative? Is it the actual technology that makes it positive or negative or […]
The product is done, the brand and all resources are set. Now all you need to think is the promotion! While you are probably familiar with social media outreach, email marketing and other popular forms of brand promotion, there might be one avenue you haven’t considers – gamification. Gamification is a fun and challenging strategy […]
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