Starbucks Coffee Company’s Generic Strategy
Words: 445 Pages: 1 10103Based on Michael Porte's model, Starbucks Coffee Company's generic strategy is responsible for its emphasis on specialty coffee products. However, Starbucks uses a combination of intensive growth strategies for grown and expansion. Based on Porter's model, Starbucks Coffee's generic strategy, allows the company to compete based on specialty products. Even though Starbucks focus is on market penetration, it also uses its intensive growth strategies in order to support expansion. Starbucks' Generic Strategy In generic strategy the, the main goal is […]