How Millennials Want to Engage with Retail
Words: 748 Pages: 2 4407CodeBroker surveyed over 1200 loyalty member consumers in a variety of industries, in the 2018 Loyalty Program Consumer survey. The loyalty programs included retail, credit cards, restaurants, travel and others. This report was a subset of a larger research project that focused on 441 millennials, belonging to loyalty programs. These millennials were asked about the top most troubling challenges they faced in using the retail loyalty programs and how they would like to engage with them. They were also asked […]