Social Media’s Effect on Consumer Behavior
Words: 989 Pages: 3 8220The exponential growth of technology has transformed the way we interact, ushering in what is commonly referred to as a virtual environment. This digital landscape has not only enabled individuals to connect more frequently but has also significantly expanded the capabilities of web services, leading to the emergence of social media. As Mangold and Fauls (2009) assert, social media has become a pivotal component in marketing communication, allowing organizations to forge robust relationships with their most promising customers. The advent […]
