Advertising Impact on Consumer Choice
Words: 726 Pages: 2 5619Customer attitudes and advertising strategies intersect in marketing research, influencing consumer behavior. This connection is crucial because it highlights how consumer perceptions are shaped by advertisements, which, in turn, influence purchase intentions (Ha, John, Janda & Muthaly, 2011; MacKenzie & Lutz, 1989; Mehta, 2000; Mittal, 1994; O’Donohoe, 1995). Understanding attitudes towards advertising involves recognizing a learned predisposition to respond consistently to advertising in a positive or negative manner (Lutz, 1985). Attitudes are not static; they are shaped by emotional responses […]