Rogers Diffusion of Innovation Theory
Words: 452 Pages: 2 5355Rogers diffusion of innovation theory explains how during a period of time an idea or product gains energy and transcends over a group. The result of this circulation is that individuals accept a new idea or behavior. Adoption means that the staff does something new or different than what they had done before such as carrying out a new action or altering a behavior. The way to get staff to change is that the staff member must see the idea, […]