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Dissertation Topic Ideas in Marketing

14 Dec 2017

Writing a dissertation paper for an academic purpose can be a fun task or a tedious one. It’s all up to you. If there’s one thing that needs to be clear from moment one, is that this document will require a considerable effort and devotion of time from you. If you want to produce a successful piece of work, you will need to put all of your skills into it and do all the pertinent research. All of the processes and revision steps that this work has to undergo; make it a long one, and there’s no possible way to finish it and less time than what’s established.

Not only do you need to think about how long it takes, but about what you’ll be discussing and addressing in your paper. The topic is critical because on it depends whether or not the reader will stay hooked on your project. Picking the issue can be difficult because of the many fields there are, but it’s strongly advisable to select a theme that’s within your career boundaries, meaning that if you attend business school, you should write about finance, logistics, and distribution, human resources, etc.

Marketing is one of the many areas that are available to students from all around the world. One other essential element that will define the success of your paper is how much you talk about technology and innovation in it. People like new things; if you start talking about something that’s in the past and that nobody has any idea of, the chances of keeping your reader entertained are severely reduced. Talk about something that’s current, and that regards everyone, to generate interest and achieve your goal.

Marketing is an area in which you have an endless list of possibilities to choose from. There are many things you could be writing about in a marketing scenario because everything nowadays is accomplished thanks to marketing strategies. Companies from all around the world require these strategies just as much as organizations, governments, etc. do. That’s why, if you talk about such a topic, you won’t have any trouble keeping the reader with you throughout the whole thing. Check that you address the prompt correctly and that you do a thorough research that solidifies your arguments and makes them more believable and trustworthy.

One thing you can do to select your topic is looking online to see what people are writing about and what’s being discussed lately. This will provide you with an outlook of what you should aim for in your project.

Some of the many topics that you will be able to find online include the following:

  • How customers react to advertisements.
  • Is customer satisfaction the key to brand loyalty?
  • The use of the Internet and its influence on customer behavior.
  • Do celebrities and what they promote influence customers?
  • Social media vs. Purchase decisions.
  • How is brand image affected by product availability?
  • Can brand equity be transferred to a supermarket’s own branded products?
  • Do customers respond differently to short and long-term offers? The case of magazine sales.
  • What motivates consumers to pass on marketing messages?
  • Developing new prices strategies for independent retailers in a period of fuel-based inflation.
  • Marketing the high street: A new challenge in British retailing?
  • A study of the influence of branding and country of origin upon the purchase intentions of customers.

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