Leveraging Nike’s Core Competencies: a Deep Dive into Global Market Dominance
Words: 724 Pages: 2 2016Nike's Origin and Core Competencies In brief, Nike began its business in early 1962. Their business has spread to nearly 200 countries worldwide, leading the design, development, manufacturing, and global marketing and sales of sports goods, apparel, and accessories. Nike became the world's largest seller of sports sneakers. The company always focuses on providing high-quality sports shoes for athletes, specially designed for world-top athletes. Nike is so successful today because they put much effort into advertising, branding, and marketing, and […]