Horizontal Vs Vertical Integration in Business
Words: 593 Pages: 2 1159Within the intricate fabric of business strategies, two concepts that frequently surface are lateral and perpendicular amalgamation. Both stratagems are deployed by enterprises with the aim of consolidating their market stance and enhancing their operational efficacy. However, their paths diverge markedly in their endeavors to attain these objectives. Lateral amalgamation involves a company broadening its horizons across the market, either in similar or disparate sectors, while perpendicular integration sees a company extending its reach across various echelons of the same […]