Gaystreaming: a Media Strategy for Inclusivity and Profit
Words: 720 Pages: 2 5455Rainbow narratives color mainstream television as "gaystreaming" bridges cultural divides, inviting all viewers into LGBTQ stories. Initially coined in the context of Logo, an American television network explicitly targeting LGBTQ audiences, gaystreaming has become a strategy that addresses both the politics of LGBTQ visibility and the economic appeal of niche marketing. This essay explores the multifaceted nature of gaystreaming, its implications for media representation, and its impact on both the LGBTQ community and mainstream audiences. The Concept of Gaystreaming At […]