Marketing Free Essay Examples And Topic Ideas

Analyzing Wal-Mart’s Marketing Mix

Words: 620 Pages: 2 7347

Wal-Mart Stores Inc. , an American multinational retail corporation, was established in 1962 and incorporated in 1969. For over 50 years, it has been a dominant force in providing retail services worldwide. Operating as a chain of discount department stores, hypermarkets, and grocery stores, Wal-Mart stands as the world's largest company in terms of revenue, boasting an annual return exceeding $480 billion. Understanding the marketing mix of such a colossal entity is crucial, as it reveals how the company successfully […]

Analysis Media Manipulation Microeconomics Retail Supply Chain Management Walmart

Brand Strategy Divergence between Supreme and Apple

Words: 823 Pages: 3 5676

Introduction In today's competitive marketplace, where numerous brands vie for consumer attention, companies like Supreme and Apple have risen to the forefront by mastering the art of marketing to a younger demographic. Supreme, once a niche skateboarding brand, has transformed into a cultural phenomenon, while Apple has consistently set the benchmark for innovation in the tech industry. Both brands have achieved remarkable success by employing marketing strategies that transcend traditional advertising, focusing instead on exclusivity, simplicity, and emotional connection. This […]

Apple Inc Culture iPhone Retail Steve Jobs

Global Leadership in Apple Operations

Words: 1006 Pages: 3 9131

Apple Inc., co-founded by Steve Jobs and Steve Wozniak on April 1, 1976, emerged from a shared vision to transform the perception and utility of personal computers. Their ambition was to design compact, user-friendly computers that could seamlessly integrate into both homes and workplaces. This vision laid the groundwork for what would become one of the most influential technology companies in the world. Wozniak's departure in 1983 due to waning interest in the day-to-day operations marked a turning point, leading […]

Apple Inc Innovation iPhone Privacy Steve Jobs Technology

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The Disney Marketing Machine

Words: 1584 Pages: 5 5677

Since the first Star Wars film came out in 1977, box office revenues have totaled roughly $6.84 billion. However, the total franchise revenue is estimated to be $30.54 billion (Kalb). As shown through these statistics, the branding of Star Wars and the use of product placement, merchandise, and licensing opportunities that followed the film are what truly brought in the big bucks. Disney bought the Star Wars franchise from Lucasfilm in 2012 for $4 Billion, and it has proved to […]

Art Disney Entertainment Walt Disney

Soaring High: an In-Depth Look at Emirates Airline’s Skywards Marketing Program

Words: 656 1706

Emirates Airline has been a leader in changing the way people move by air. It is known around the world for its high-end products and excellent customer service. An important part of its success comes from the creative ways it markets itself, especially the Skywards program. This essay goes into detail about the Emirates Skywards program and how it has helped shape customer experience and trust. It also looks at how it has affected the airline's brand and place in […]

Unlocking the Marketing Magic of Hilton Hotel Chains

Words: 545 1650

In the dynamic tapestry of the hospitality realm, the resonance of Hilton Hotels reverberates with a timeless charm that transcends the ordinary. With roots deeply embedded in a history approaching a century, Hilton has not merely etched its name onto the hotel industry canvas but has sculpted a narrative of opulence, coziness, and hospitality excellence. This exploration delves into the distinct allure and perpetual magnetism that distinguishes Hilton hotel chains, uncovering the nuances that set them apart in an industry […]

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Financial Strategies of Coca-Cola, Keurig Dr Pepper, and PepsiCo

Words: 643 Pages: 2 7354

Marketing genius flows through Coca-Cola's century-long journey from Carolina roots. From the visionary creation of its original formula by Dr. John S. Pemberton and Frank M. Robinson in 1886, Coca-Cola has expanded its reach to nearly 2 billion consumers daily. The company's brand portfolio is diverse, including drinks such as Minute Maid, Sprite, and Dasani, which cater to a wide array of consumer preferences. Moreover, Coca-Cola's strategic partnerships with brands like Dunkin Donuts and Monster Energy have further solidified its […]

Analysis Coca Cola

Adidas Target Market and Marketing Strategies: Navigating Challenges

Words: 2508 Pages: 8 1904

Introduction Adidas was founded by a man named AdiDassler on August 16, 1949, in Herzogenaurach, Germany. Dassler was 49 years old at the time he created Adidas. He was determined to make the best quality sports equipment for all athletes. Adidas' first pair of shoes were designed with the signature Adidas three stripes on the side ("History"). It was not until 1954 that Adidas became a household name after the German football team won the World Cup. Dassler and his […]

Fashion Marketing management

Technological Evolution at Apple

Words: 845 Pages: 3 6103

Apple Inc., a pioneer in the realm of technology, was incorporated on January 3, 1977. It has since evolved into a multifaceted corporation, renowned for its innovative prowess in manufacturing and selling phones, computer software, and other electronics. The company is synonymous with visionary leadership, most notably that of the late Steve Jobs and the current CEO, Tim Cook. Apple's mission is to deliver the best user experience through innovative hardware, software, and services. This essay endeavors to analyze Apple's […]

Apple Inc Innovation iPhone Organizational Culture Steve Jobs Technology

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The Story Behind Target’s Rice Cooker Marketing

Words: 565 1644

Target, the retail giant with a penchant for offering a wide range of products, has made quite an impression with its collection of rice cookers. These handy kitchen gadgets have found a permanent spot in many households, and Target's marketing plan for these rice cookers has been a key player in their success. In this essay, we'll take a closer look at Target's marketing strategy for their rice cookers, uncovering the elements that have contributed to their popularity and market […]

Workplace Stimulants: Productivity Boost or Dependency Risk

Words: 735 Pages: 2 6560

Introduction The pervasive use of substances such as coffee, tea, chocolate, and tobacco among employees has raised significant concerns about addiction in the workplace. These commodities, often referred to as "proletarian hunger killers," serve as more than just stimulants; they have become integral to the work culture, mirroring the dependence usually associated with more illicit substances. Despite their general acceptance, the question arises: Are these substances truly enhancing productivity, or have they merely become socially acceptable crutches? The psychoactive properties […]

Addiction Behavior Employment Peer pressure Psychology Smoking Sociology Substance Abuse

A Success in New Business

Words: 638 Pages: 2 4910

Introduction Business opportunities are very few when it comes to new products in the market. The right path should be followed for a person to get maximum profit from the business that introduces the new product in the market. People are afraid of trying new products or services that are flocking to the market. The fear is due to lack of information of the product sold to the people which may have other side effects to the people's health. In […]

Success

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“Finding your Company’s Second Act,” Downes and Nunes (2018)

Words: 420 Pages: 1 4820

"In “Finding Your Company’s Second Act,” Downes and Nunes (2018) describe the market forces that impede the long-term success of new, technologically based products. The main point the authors make is that the accelerated spread of product information through social media and the internet combined with the rapid obsolescence of technology requires companies to retain their market share after their first successful product launch. Yet, the article highlights that the attributes that aid a company during their start-up stage can […]

Adoption Behavior Leadership Social Media

The Evolution and Impact of Apple Inc. in the Technological Era

Words: 733 Pages: 2 6549

Today’s society has witnessed an exponential expansion in the use of technology over the last few decades. With new gadgets like smartwatches, tablets, and wireless headphones continually emerging, it can be challenging to keep pace with these innovations. Yet, one multibillion-dollar company, globally recognized for its pioneering spirit, has managed to stay ahead of these rapidly evolving trends—Apple Inc. Founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, Apple brought a revolutionary vision to the computing […]

Apple Inc Innovation Steve Jobs Technology

Global Sports Management Excellence

Words: 779 Pages: 3 4561

In the ever-evolving sports industry, Decade Sports stands as a beacon of excellence and innovation. As a private and independent sports company, Decade Sports has dedicated two decades to organizing international sports events with unmatched quality, ensuring a platform for businesses to expand and sustain their operations. With offices strategically located in London, Barcelona, and Berlin, the company has established itself as a pivotal player in the realm of sports hospitality and management. This essay explores the core competencies of […]

Culture Gender Inequality Social Media

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Sexual Content in Modern Advertising

Words: 965 Pages: 3 5142

Advertising has evolved into a critical tool for capturing consumer attention in a global economy. Among the various strategies employed by advertisers, the use of sexual content has become increasingly prevalent. According to Dianoux and Linhart (2010), the incorporation of sex in advertising has expanded and is now seen as a vital area of research (De Barnier & Valette-Florence, 2006). This trend is evident across the globe, where companies, operating in fiercely competitive environments, invest heavily in using sexual appeals […]

Communication Culture Gender Persuasion Psychology Sexism Technology

Women’s Role in Society and Sexist Advertisements

Words: 455 Pages: 2 5127

"There are various issues that we want to solve by conducting this investigation. One of the issue suggested is that the way women are depicted in advertisements affects how women’s role in society is perceived, and how a woman should act and behave (Lafky et al., 1996; Lindner, 2004). There is a significant shift in society, where feminist try to break the norm of the common female body image by starting feminist movement such as #MeToo, a movement against sexual […]

Body Image Communication Culture Feminism Gender Psychology Sexism Social Psychology

Nehi Soda: a Fizzy Journey through Time and Taste

Words: 501 1586

In the effervescent world of soft drinks, where brands rise and fall with the ever-changing tides of consumer preference, Nehi Soda stands as a testament to timelessness and nostalgia. While today's soda market may be dominated by big players with massive advertising budgets, taking a sip of Nehi transports us back to a simpler era, where regional brands held their own and flavored sodas were a novel treat. Originating in the early 20th century, Nehi Soda, pronounced 'knee-high,' was introduced […]

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Dr. Thunder: the Intriguing World of Off-Brand Sodas

Words: 575 Pages: 2 1606

When you stroll through the beverage aisle of a supermarket, amidst the familiar logos and classic brands, you might spot a can that piques your curiosity: Dr. Thunder. At first glance, it might seem like a distant cousin of the more famous Dr. Pepper, but what truly lies beneath this off-brand label, and why does it intrigue so many? Dr. Thunder is not just a drink; it's a testament to the phenomenon of store brands and the intriguing world of […]

YETI’s Military Discount: a Gesture of Gratitude and Smart Business

Words: 471 Pages: 2 1466

When one thinks of rugged outdoor equipment that stands the test of time and nature's elements, YETI often comes to mind. Founded in 2006, the company has rapidly ascended to the top echelons of outdoor brands, particularly for its durable coolers, drinkware, and related accessories. However, beyond their commitment to product quality, YETI has also demonstrated a dedicated engagement with certain communities, particularly the military. One of the ways they manifest this engagement is through their military discount, which serves […]

Publix Customer Service Case Study

Words: 691 1368

Publix Super Markets, Inc. started way back in 1930 and has since become one of the biggest and most loved grocery stores in the U.S. People really like shopping there because of the fantastic customer service. Publix is often at the top in customer satisfaction surveys. This essay looks into why Publix has such a great reputation, focusing on their company philosophy, how they train their employees, how they engage with customers, and some special things they do that make […]

Consumer Behavior

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The Role and Effects of Gatorade: Hydration and Performance

Words: 606 1302

Gatorade, that famous sports drink, is like a trusty sidekick for athletes and active folks who need to stay hydrated and keep their energy up during tough workouts. Cooked up back in 1965 by some clever researchers at the University of Florida, Gatorade was born to tackle dehydration and those pesky electrolyte imbalances athletes often face. Since then, it's become a go-to for everyone from professional athletes to weekend warriors. Here’s the scoop: Gatorade’s main job is to replace fluids […]

Nutrition Sports

The Creation of Dr Pepper: a Historical Perspective

Words: 456 1434

Dr Pepper stands tall among America's beloved soft drinks, famed for its blend of 23 flavors that make it truly unique. Its story begins in late 19th-century Texas, where pharmacist Charles Alderton, at Morrison's Old Corner Drug Store in Waco, sparked the creation. But this tale isn't just about one person—it's about a team effort that birthed this cherished beverage. Charles Alderton, a curious pharmacist, was drawn to the array of syrups and flavors in the drugstore. In those days, […]

Marketing management

The Revolutionary Impact of Apple’s 1984 Commercial

Words: 720 Pages: 2 1311

IntroductionIn the annals of advertising history, few commercials have managed to leave as indelible a mark as Apple's iconic 1984 advertisement. Premiered during the Super Bowl, this commercial was much more than a mere promotional tool; it was a cultural phenomenon that redefined not only the trajectory of Apple Inc. but also the very nature of advertising itself. The advertisement paints a vivid picture of a dystopian world reminiscent of George Orwell's "1984," where conformity reigns supreme. In stark contrast, […]

Apple Inc

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The Origins of Coca-Cola: a Fascinating History

Words: 687 1287

In the bustling heart of Atlanta, Georgia, a unique beverage that would become a global icon was created. Coca-Cola, known worldwide for its distinctive taste and refreshing qualities, was first formulated in the late 19th century. The story of Coca-Cola's invention is a captivating tale that intertwines the lives of a Civil War veteran, a pharmacist, and a savvy businessman, setting the stage for one of the most recognizable brands in history. The origins of Coca-Cola date back to 1886 […]

Innovation

Understanding the Impact of State Farm’s Motto

Words: 541 1241

State Farm one of the biggest insurance companies in the U.S. is known not just for its insurance but also for its famous motto: "Like a good neighbor State Farm is there." This saying isn't just about ads—it's about how State Farm sees itself and how it wants you to see it too. The motto started back in the 1970s when State Farm wanted to stand out in a crowded insurance world. They needed something that would make people feel […]

Marketing management

The Evolution of Music Consumption

Words: 698 Pages: 2 1391

The landscape of music consumption has experienced a significant transformation over the past few decades, largely driven by technological advancements and the proliferation of the internet. One of the most profound changes has been the shift from physical media to digital music downloads. This transition has not only altered the way we access music but has also had deep implications for artists, consumers, and the music industry as a whole. This essay explores these changes and their far-reaching consequences. The […]

Music

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Barnes and Noble Textbooks: a Key Resource for Students

Words: 691 1085

Barnes and Noble has long been a cornerstone in the world of books but its role in providing textbooks is particularly noteworthy. For students navigating the demands of academia Barnes and Noble offers a range of services and products that make it a vital resource. From its extensive inventory to its innovative rental and digital options Barnes and Noble ensures students have access to the materials they need in a manner that is both convenient and cost-effective. One of the […]

Technology

The Year Nike was Born: Tracing the Origins of a Global Giant

Words: 690 1366

In the intricate weave of corporate chronicles, few narratives compare to the meteoric rise of Nike—a saga that intertwines entrepreneurial spirit, athletic fervor, and cultural impact into a story of unmatched triumph. The inception of Nike can be traced back to the early 1960s, born from the collaboration between Phil Knight and Bill Bowerman, set against the scenic backdrop of Oregon's running tracks and the vibrant streets of Japan. Phil Knight, a former track athlete turned visionary entrepreneur, embarked on […]

Fashion Innovation

The Rise & Influence of Virgin America Airline: a Case Study in Service

Words: 634 1205

Virgin America Airlines, launched in 2007, quickly established itself as a game-changer in the U.S. aviation industry. With its headquarters in Burlingame, California, the airline was founded by the Virgin Group, led by Sir Richard Branson, renowned for its commitment to innovation and customer-centric business models. Virgin America sought to inject a fresh perspective into a market dominated by legacy carriers and, in doing so, redefined passenger expectations and industry standards. From its inception, Virgin America distinguished itself through a […]

History Technology

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Marketing - Free Essay Samples And Topic Ideas

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