The Hidden Power of Food Advertising
Words: 957 Pages: 3 4851Many food marketing techniques are meticulously designed to drive increased purchasing by consumers. According to Pierre Chandon, a Professor of Marketing at INSEAD, and food psychologist Brian Wansink, food marketers often employ quantity discounts to encourage consumers to purchase multi-unit packs or larger packet sizes at a reduced price. The underlying motive is to entice consumers to supersize and stockpile food in their homes, leading to overeating and ultimately contributing to obesity. During periods when food companies offered multi-unit purchase […]
