The Evolution and Application of Agenda Setting Theory
Words: 780 Pages: 3 3683Agenda setting remains a foundational concept in communication studies, shaping discussions for decades. This essay examines various issues to which agenda setting has been applied, explores extensions of the theory, and discusses other theories that have been argued to be its extensions. Yang and Gerald (2003) explored how agenda setting can be applied to interpersonal situations. They discovered that although agenda setting traditionally pertains to the media's influence on the public agenda, individuals who rely on interpersonal communication for news […]