Analyzing Wal-Mart’s Marketing Mix
Words: 620 Pages: 2 7347Wal-Mart Stores Inc. , an American multinational retail corporation, was established in 1962 and incorporated in 1969. For over 50 years, it has been a dominant force in providing retail services worldwide. Operating as a chain of discount department stores, hypermarkets, and grocery stores, Wal-Mart stands as the world's largest company in terms of revenue, boasting an annual return exceeding $480 billion. Understanding the marketing mix of such a colossal entity is crucial, as it reveals how the company successfully […]