Jakobson’s Model in Advertising
Words: 791 Pages: 3 2331In the realm of advertising, the art of communication transcends mere persuasion; it involves a strategic deployment of language and imagery to captivate, inform, and compel audiences. This essay examines an advertisement for Selvarossa wine through the lens of Roman Jakobson’s communication model. Jakobson's framework identifies several functions of language, each playing a pivotal role in how messages are crafted and received. In the context of advertising, these functions include the phatic, conative, referential, emotive, and poetic functions. This analysis […]