Loyalty Programs: Building Emotional Bonds in Modern Marketing
Words: 785 Pages: 3 2404Loyalty programs, as a crucial instrument of modern marketing, encompass a vast array of strategies and tactics. To delve into this topic comprehensively, let us first unpack the concept of loyalty itself and examine its pivotal role in today’s competitive business landscape. Understanding Loyalty Loyalty, in the realm of consumer behavior, can be defined as a consistent preference for a brand, manifested through repeat purchases and advocacy. It is essentially a mutually beneficial relationship between a company and its customers, […]