Nike’s Bold Marketing Gamble: a Double-Edged Sword
Words: 645 Pages: 2 5153Nike is one of the most prominent apparel brands globally, renowned primarily for their innovative line of athletic footwear. However, on September 4, 2018, Nike's stock experienced a noticeable decline of 3.2%, a drop attributed to the intense controversy sparked by their decision to feature Colin Kaepernick, the former NFL quarterback known for kneeling during the national anthem to protest police brutality, as the face of their new advertising campaign. This daring move by Nike, encapsulated in the advertisement's slogan, […]