Comparative Analysis of the Marketing Mix in Coca Cola and Pepsi
Words: 818 Pages: 3 13274Introduction In the highly competitive beverage industry, marketing strategies play a pivotal role in determining the success of companies. Coca Cola and Pepsi, two of the most dominant players in the global soft drink market, have consistently utilized their marketing mix to maintain and expand their market share. The marketing mix, a cornerstone of marketing strategy, consists of four key elements: product, price, placement, and promotion. Although Coca Cola and Pepsi share similarities in their marketing approaches, they also exhibit […]
