Coca-Cola or Pepsi

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Updated: Nov 30, 2023
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Coca-Cola or Pepsi

This essay will compare Coca-Cola and Pepsi, exploring their historical rivalry, marketing strategies, product variations, and consumer preferences, providing an insight into the dynamics of this iconic business competition. You can also find more related free essay samples at PapersOwl about Coca Cola.

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Which one do you prefer? Coke or Pepsi? Which one has the better taste? There are a lot of controversies over which one is better Coke or Pepsi? They both have been having this feud ever since the 1980s of which one is better. I believe that Coke is better than Pepsi. Pepsi has more sugar than Coke but, Coke has that special aftertaste that Pepsi does not have. If you go around the United States you will get different answers and different reasons why.

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There are a lot of things to consider the taste, the commercials, branding, availability, nutritional contents, and other flavors/types. There are many different topics to consider which soda is better. What really decides the best soda? First off, taste. What are the differences in the taste of Coca-Cola to the of Pepsi? Coca-Cola is more of a “raisin-vanilla” taste while Pepsi has more of a “sharp zippy” sweet citrus flavor. Now the important part is which one is better for sipping versus downing the whole can. If you are going to casually sip on a soda people are more drawn to Pepsi since it has more of a sweeter and more acidic first sip flavor. It’s even proven in its nutritional content because in a can of Pepsi it has 41g of sugar while Coke has only 39g. Proving that Pepsi is sweeter than Coke. So if you are looking at which soda is better due to a sip test, people would prefer Pepsi due to it having a sweeter first taste than Coke. However, on a can of Coke, a slightly higher Sodium content than Pepsi. Which makes it have an overall less sweet taste. Therefore, Coke is a better drink altogether rather than just a couple sips of Pepsi. The reason why Coke is better as a whole is that the initial sweet, acidic taste of Pepsi does not last as long as Coke’s overall smooth flavor of light “raisin-vanilla”. So, Coke is better if you are going to down the whole can, but if you were to taste them both side by side and judge based off a single sip. Pepsi would be better than Coke.

The history between Coke and Pepsi and the infamous Cola Wars. The feud between the two has been going on ever since 1886 when the creator of Coke, John S. Pemberton developed the original coke recipe, and then 13 years later Caleb Bradham created the original Pepsi recipe. The two companies have been duking it out against each other since and have continuously tried to one-up the other. For example, during World War 2, Pepsi started to put their products into cans and upped their advertisements, to try and catch up to the advancing Coca-Cola Company, because of Pepsi’s 2 bankruptcies beforehand. Then in the 1950s, Coca-Cola ads started showing on TVs across the nation, while Pepsi renamed their company to Pepsi-Cola to try and catch up to Coke again. However, in 1962, Coke released the name of their new brand Sprite which as we know was and is a hit. Then 3 years later in 1965, Pepsi merges with Frito Lays to create PepsiCo. Which then Pepsi starts to expand its company into food and beverages while Coke primarily deals with beverages. This feud is still continuing even today and probably will continue to expand. Nowadays if you wanna try and compare and contrast the two you also have to look at what they both own, too. Coca-Cola also owns Dasani, Sprite, Nestea, Vitamin Water, etc. Pepsi owns Ruffles, Lays, Gatorade, Aunt Jemima, and etc. Both companies have grown, but now to look at the facts between the two companies. Coke has a big lead in cola market shares than Pepsi (Coke: 42% and Pepsi: 31%). However, due to Pepsi’s multiple business lines and different profiles, Pepsi rakes in more annual revenue than Coke (Pepsi:$57.8 Billion and Coke: $35.2 Billion). Also, Coke spends $2 Billion on ad spending while Pepsi spends $1.2 Billion. In terms of Twitter followers and Facebook fans, Coke has close to 400k followers and 34.8 Million fans. Then Pepsi has about 140k followers and 6 Million. In conclusion, Pepsi has more annual revenue and Coca-Cola has more market shares and more followers on social media.

Lastly, touching upon the nutritional facts of Coke versus Pepsi. When people drink soda they don’t necessarily look at the nutritional facts but here they are anyway. 1 can of Coke has 140 calories, 0g Total Fat, 45mg Sodium, 39g Total Carbohydrates, 39g Sugars, and 0g Protein. Now, Pepsi has 150 calories, 0g Total Fat, 30mg Sodium, 41g Total Carbohydrates, 41g Sugars, and 0g of Protein. So, side by side technically Coke is “better” than Pepsi. However, depending on the type of Coke/Pepsi flavor you drink changes the nutritional facts. These nutritional facts are just from the original Coca Cola and Pepsi flavors.

In conclusion, I believe that Coke is better than Pepsi, not only because of these facts but also because I’ve grown up drinking Coke when I was a kid and around where I grew up Coke was the only one around. So taking that into consideration too, I believe Coke to be the better one between the two. Personally, this essay shouldn’t convince you which one is better based off of facts, go out and decide for yourself if Coke is better, Pepsi is better, or you try and find a hidden gem that no one ever saw coming and you recommend a different cola then these 2 popular options.

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Coca-Cola or Pepsi. (2019, Oct 24). Retrieved from