Social Media Platforms and Communication
Words: 790 Pages: 3 2198Situational Analysis Maersk Line: B2B Social Media: "It's Communication, Not Marketing" defines the presentation of a social media platform by the biggest container shipping company in the world. Nina Skyum-Nielsen is the current coordinator. When they launched, they became active on other social media platforms, including Pinterest, Instagram, Twitter, LinkedIn, Google +, and YouTube. They created a social media home base for Maersk Line that was called Maersk Line Social. In that line, they were able to publish stories casually […]