The Dual Nature of Modern Retail: SNBN in the Data Economy
Words: 532 Pages: 2 5114Walter Mischel's renowned Marshmallow Test from the 1960s highlighted the virtues of delayed gratification in children, but today's retail landscape paints a starkly different picture. In the current data-driven economy, the dichotomy between delayed gratification and immediate consumption is more pronounced than ever. With advanced AI predicting consumer demand and optimizing supply chains, companies are increasingly adopting a See-Now-Buy-Now (SNBN) model, fundamentally altering consumer expectations and retail strategies. The SNBN Phenomenon The SNBN model thrives on digitization, mass customization, and […]
