Harnessing Emotions: the Power of Pathos in Persuasion
Words: 814 1805Within the realm of persuasive discourse, the concept of pathos assumes a paramount position, for it possesses the capacity to evoke profound sentiments within the audience, thereby wielding a formidable influence over their convictions and subsequent conduct. In the realm of rhetoric, Aristotle, the venerable philosopher of ancient Greece, was the first to discern the essence of pathos, which he deemed to be one of the triumvirate of persuasive pillars, alongside ethos, the embodiment of ethical appeals, and logos, the […]