YETI’s Military Discount: a Gesture of Gratitude and Smart Business
Words: 471 Pages: 2 1283When one thinks of rugged outdoor equipment that stands the test of time and nature's elements, YETI often comes to mind. Founded in 2006, the company has rapidly ascended to the top echelons of outdoor brands, particularly for its durable coolers, drinkware, and related accessories. However, beyond their commitment to product quality, YETI has also demonstrated a dedicated engagement with certain communities, particularly the military. One of the ways they manifest this engagement is through their military discount, which serves […]