How to Focus your Marketing Strategies for Millennials
Words: 1462 Pages: 5 5112Introduction Generation Y, Echo Boomers, better known as Millennials are people reaching young adulthood in the early 21st century. They are born in 1987-2004. Their current population is 71 million, the largest cohort since the Baby Boomers. This paper will show the research found on the demographics of this cohort, the differences between older generations and the Millennials, their shopping attitudes and patterns and how they make their shopping decisions, and what marketers can do to cater to this generation. […]