The Maverick Approach: how Southwest Airlines Rewrote the Aviation Playbook
Words: 554 1410For anyone who has ever taken to the skies, the name "Southwest Airlines" likely resonates with familiarity. Often colloquially dubbed the "people's airline," Southwest has not only been a significant player in the aviation industry but has also revolutionized the way many airlines operate today. Embarking on a retrospective exploration of this powerhouse brand, one can glean insights into its innovative strategies, unique corporate culture, and the indomitable spirit that has kept it soaring for decades. Founded in 1967 by […]