The Theory of Planned Behavior by Icek Ajzen
Words: 282 2364Within the intricate tapestry of human actions, Icek Ajzen's Theory of Planned Behavior (TPB) stands as a guiding compass, offering insights into the enigmatic realm of decision-making. Rooted in the fertile grounds of social psychology, TPB has emerged as a powerful tool for unraveling the mysteries of human conduct across various spheres. Central to Ajzen's theory are three fundamental pillars: attitudes, subjective norms, and perceived behavioral control. Attitudes represent the individual's personal evaluation of a particular behavior, influencing their inclination […]