Racial Stereotypes: Characteristics, Affects and Social Marketing Theory

Racial stereotypes: their characteristics, affects and social marketing theory will educate the college community to promote racial justice. Racial stereotypes happens subconsciously, and many of those thoughts are learned through experience whether it was direct or indirect. Many humans take on stereotyping repeatingly during an everyday basis, and there are speculations that this genetic or cultural trait is carried from generation to generation. It can be a mistaken idea many people have about someone because how they look on the outside, but how many people can say that all of is true.

As a college student, in my opinion, its natural for one to perceive stereotypical thoughts on a daily basis. Us as humans are allowed to have expectations or feelings about others whether it's sex, gender, or ethnicity but we often are not fully educated on various cultures and may not think about how we could hurt people with stereotyping individuals or groups. It starts at a very young age both negative and positively, which muddles the distinction between attitudes and stereotypes (Hamilton & Trolier, 1986). Race is a meaningful basis for social categorization, and it sorts the difference out for an understandable cause (Bigler et al., 1997; Patterson & Bigler, 2006). The research that I will explain will help inform college students on how racial stereotype affects others. I will find various research studies and related articles to discuss the negative outlook on the topic of stereotyping. I will start by eliminating the problem on the Butler University campus by offering informational meetings with various public speakers and an open discussion to encourage students to get involved in regards to racial justice.

Everyone sees things differently and have different beliefs. That does not mean that one is wrong, but it does not mean that the other outlook is right. Having an opinion towards one because of an action is very judgmental and that's what I want students to stray away from. Stereotypes get more and more discussed in situations that it is considered to be more than mere descriptions but we still find ourselves in a judgemental state of mind. Stereotypes are seen as cognitive structures that mediate information processing involved in person perception (Hamilton, 1981). There has been several models that have been proposed to explain how people encode, represent, and retrieve information about relations among natural categories (Neisser, 1976), and with that information people are still using it in a way that they think is right.

People may not realize that when these stereotypes are in affect, they place a social stigma on minorities as a whole; statistics shows that relationships of individuals through racial stereotyping are all practices causing minorities to give off negative attitudes within the society. According to the article ""Long-term Effects of Stereotyping"" published in psychcentral.com, Rick Nauert argues how people can be affected by stereotypes even after being exposed to them. Nauert based his arguments based on a study of the University of Toronto that shows how people get hurt because of stereotypes, and how it could affect their performance in different task. ""People are more likely to be aggressive after they've faced prejudice in a given situation. They are more likely to exhibit a lack of self-control. They have trouble making good, rational decisions. And they are more likely to over-indulge on unhealthy foods"" says Michael Inzlicht, who led the research. This demonstrates how individuals are affected in a negative way because of negative stereotypes.

Stereotyping is a major issue that young people confront. People make assumptions and have high expectations for individuals sometimes resulting in false charges, which leads to differential treatment, and conflicts. Stereotyping influences the way people are treated and talked about. We want to pay attention to the conditions racial stereotyping could put someone in and come up with different opportunities to educate students with information on how to eliminate and be more involved with racial justice, holding programs having guest speakers and closed discussions.

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