Apple Inc: Jobs Vs. Cook Case

Exclusively available on PapersOwl
Updated: Mar 14, 2023
Cite this
Category:Apple Inc
Date added
Pages:  2
Order Original Essay

How it works

Every year events are hosts by Apple to announce its software and products. For Apple, the events come to be a vibrant session to express its innovations, strategies, and ideas in the direction of its services and products. Formerly the events were anchored through the chairman, CEO Steve Jobs, and co-founder, and Tim Cook grabbed the wheels in his hands after his death (Ferrell, Fraedrich, & Ferrell, 2014).

Apple CEO Cook has a leadership style possibly will be generally well-defined as democratic. Instead of standup in comprehensive compare to previous CEO Jobs, Tim Cook seems to have embraced certain of the legendary businessperson’s prevailing practices and advanced an exclusively merged leadership mantra.

Need a custom essay on the same topic?
Give us your paper requirements, choose a writer and we’ll deliver the highest-quality essay!
Order now

 The foremost conspicuous dissimilarity is Cook’s different and unique management approach. Steve Jobs was recognized as albeit abrasive, passionate, CEO and leader who wanted from his staff excellence and perfection (Reynolds, 2015).

Cook, conversely, endures to pursue to attain fineness at Apple, however, he does consequently with a definitely different leadership style. He has prepared an instant point to stress teamwork and transparency in the organization of Apple. Cook inclines to have a very composed manner, & he is ample more amicable than Jobs was (Elliot, 2012).

Tim Cook motivates his employees thru policy of open-door & at Apple through inspiring a cooperative environment. Cook has several resemblances to Jobs in leadership styles, also. Though most of his techniques of management are more inert than Jobs’, as CEOs of Apple both Jobs and Cook have retained very high prospects for the individual employees and company. The outcome of the opposing leadership styles is similar: for Apple huge success.

Both frontrunners have their own philosophy for marketing strategy, customer satisfaction, and product innovation. As fanboys of Apple, for Steve we have at all times protected a soft corner; on the other hand, we do not need to provide any partial treatment to Cook. We make available a debate painstaking analysis on what leaders of the market have to say about this contrast. To clear the doubts an information graphic is also helpful.

Even though too a lot of who didn’t comprehend Steve Jobs all-inclusive strategy they watched for and saw faults, strained to crack the ego & even detached him as of his own corporation. He frolicked the extended game identifying that the world ought not to be transformed instantaneous, this was his master-stoke of strategy, he acquired the timing accurate through sympathetic the giant picture and deliberate when to strike.

Tim Cook governance and the whole thing about him is idyllic for what Apple endeavors for. Although there is no hesitant that a company requires a robust leader with solid business management and administration so as to maintain and achieve success, he distinguishes that Apple has numerous others to acknowledge for its unparalleled growth.

According to the Apple employee, Steve Jobs was the CEO of wartime. While Jobs returned to Apple, the corporation was passing over its ruthless period. And maybe, consequently, Jobs presented unexpected aggression and guts to expel Apple from the marsh. His violent stance was valued then, but at the present, that company has attained the repute at number one in the world in communiqué technology, individuals are precarious of the same violence, which ought to be unstiffened now. With this, I think that strategic planning of both CEO Cook and Jobs are effective but Steve Jobs was more effective than Cook.


  1. Elliot, J. (2012). Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius. John Wiley & Sons. Retrieved from
  2. Ferrell, O. C., Fraedrich, J., & Ferrell. (2014). Business Ethics: Ethical Decision Making & Cases. Cengage Learning. Retrieved from
  3. Reynolds, G. (2015). Information Technology for Managers. Cengage Learning. Retrieved from
The deadline is too short to read someone else's essay
Hire a verified expert to write you a 100% Plagiarism-Free paper

Cite this page

Apple Inc: Jobs vs. Cook Case. (2021, May 14). Retrieved from