The Life Story of Apple Group

We wish to tell to inform others of the journey of the company Apple. We will inform you of about the Ups and downs and Rise and Fall that the company experienced. Then we want others to know how the company has changed our world and the way we Use technology. Also, we will note the early beginnings of the, like how they got started, who were the founders. We will also show the rebirth and what might be held for the future of the company.

Ultimately, we want to inform people about Life Story of Apple. Our topic is the history of an IT Company called Apple. The reason we chose to inform people about the story of apple, because we felt people knew too little about its early beginnings. Apple is one of the most successful technology and Information companies in the world. So, we found it ironic how it seemed as if few people really knew the story of how they got started, so we decide we were going to tell it.

On the other hand, we wish to start by informing others as to how the company was created. Also give a brief view into the lives and personalities of the company’s founders. We likewise find it very important to know the beginning of the company, the rise and fall of the company and then how they rebirth their business activities. Apple Inc is an American multinational technology company currently headquartered in Cupertino California. Apple designs, develops and markets technological products such as Personal devices and even software services. They are best known for their mobile communication devices the iPhone and a host of other products like the MacBook’s or iPad. Apple was founded on April 1, 1976 In Polo Alto California. The company was founded by Steve Jobs and Steve Wozniak (Woz). Prior to founding apple Steve jobs had just dropped out of Reed College and was working at a tech gaming company named Atari when he met his friend and co-founder of Apple Steve Wozniak. Steve Wozniak during this time was working as a software developer at Hewlett-Packard when he meets Steve jobs. The story is that they meet through a mutual friend and found that they both enjoyed the same things. They both liked to do pranks and they both had a deep aspiration for electronics.

According to the research Steve Wozniak had built this electronic device for making free calls and it was the idea of Steve jobs to begin to sell theses devices. Steve Wozniak had agreed, so Woz began making more and Steve jobs begin to sell them and split the profit with Woz. According to both Founders this was the birth of Apple. Steve Jobs had this vison of selling electronic devices and computers that could actually be used inside people’s homes. On the other hand Steve Wozniak wasn’t too excited early on about creating a company. He loved creating and designing and coding electronics. Steve Wozniak also didn’t want to leave his well-paying job at Hewlett-Packard. It wasn’t until Steve jobs convinced Woz to help him build the company, finally he agreed. So apple was created, but on the other hand one of the most asked questions when people analysis the story of apple was how the company got its name. Well the way apple got its name was Steve jobs stated in his novel with Walter Isaacson. That he was on his fruit diet and had just came back from an apple farm and thought that the name was fun and full with sprite and was not intimidating. The original goal for the Apple during this time was to create computers that were not so expensive and could be used by ordinary people in their homes. So Steve Jobs and Woz in the early days of apple existence started building what thy called the Apple 1 in the garage of Steve jobs parents’ house. Both Steve jobs and Steve Wozniak sated that they really were building these products for them to use. Because during that time period Steve and Woz didn’t see or have inexpensive computers or electronic devices that they could use for themselves. So they built their own computers for their own benefits. At the time the Apple 1 was not at all a device does that looks like the average computers that we have today.

Fundamentally they were created in a way that an individual could hook up some form of a key board and write out very slowly what you wanted to see on a screen or monitor. The Apple 1 did not include a monitor, or keyboard or even a casing. The apple 1 was pretty much a motherboard that was sold and could be put in a keyboard with a casing so that a person at home during that time could connect there tv or some monitor to the keyboard and write out and see what they wrote. Contrary to belief at the time this was an incredible idea for ordinary people to have access to a in expensive computer in their home, for us to day we take it for granted. Originally the way that they would manufacture the products is that Steve and Woz would take equipment and parts from Atari and Hewlett-Packard. Steve and Woz had hired some friends from their neighborhood to help them with the manufacturing product. Research showed that Steve jobs turned his parents’ home into a small startup business. Steve jobs stated in his novel with Walter Isaacson that he would give everybody a small task to do and then they would pass the down the line kind of like an assembly line.

Therefore every computer that they built would be made by hand, and was coded by Steve Wozniak and was managed by Steve jobs. Eventually it wasn’t like this forever, until Steve jobs meet a business man that would help financially jump start apples creations. So the company had just launched a product that would be the base for the early success of the apple band. In 1977 Steve Jobs and Wozniak had just built what they called the Apple 2. The Apple 2 was a family home computer it was one of the first very successful mass-produced microcomputer designed mostly by Woz. This would be the electronic product that would launch apple into becoming a household name and also move Apple out of Steve Jobs parents’ house. The Apple 2 revolutionized the entire computer industry it gave a look at how all the computers today look. The apple 2 was the first computer ever to integrate color graphics in the software. With the keyboard and the monitor as well with the computer casing around it, the apple 2 was a good model for a computer during that time period. The success of the Apple 2 was astonishing with company sales jumping from $7.8 million to more than $100 million. These products reshaped the way we integrate technology in our lives today.

Also this would be Apples first taste of what it is like to change the world. With all of Apples new success of Apple they still were considered a small company compared to their competitors such as IBM and even HP. So the founder Steve Jobs still wasn’t satisfied for too long, during the success of the apple 2 Steve jobs felt the company should keep innovating and growing. Steve jobs felt that the company had to beat its Competitor IBM. Jobs stated that IBM were doing things wrong when it came to the future of computers. Therefore In 1980 Apple Computer Company had decided that it would go public, when apple went public The company generated more capital from its IPO than any other company since Ford motor company in 1956. Apple during this time was on the raise from being a startup in the Steve jobs garage to then becoming a fortune 500 company worth nearly $2 Billion and annual revenues of Hundreds of Millions.

The company was looking and fighting to become a true dominate company that would change the tech products business forever. At the age of 25 Steve jobs would be running this large corporation. Even Steve jobs at the time knew and felt he wasn’t ready to run a multimillion dollar corporation. The apple board also stated that the company need an adult CEO to run the company and that they would sign off on whomever he chose. Therefore Steve jobs announced in 1983 that John Sculley would be the CEO of Apple and Steve jobs would be named the chairmen of Apple and could choose any team and also hire anyone he wanted. Prior to being the CEO of apple John Sculley served as the CEO of Pepsi. John Sculley stated that he told jobs no, but jobs looked at him and said “Do you want to keep selling soda water or do you want to come with me and change the world”. This would make for a great partnership now, but later turn into a big disaster that would lead to the worst days of Apples existence. With all of Apples new success and new found growth in the Technological sector there was still a problem that would be on the horizon. Many employees who worked at apple felt that the way that Steve jobs had managed the company and the way that he had treated his employees were creating a bad and toxic working environment. For instance apple introduced its latest and greatest product.

On January 19, 1983 Apple introduced the Lisa. The Lisa is a desktop computer, it was the first personal computer to offer a graphical user interface in a machine aimed an individual business user. On the other hand many felt that the computer was too expensive and many customers did feel that the product was user friendly, but the computer was not well taken or understood by its customers. The company only sold 100,000 units mainly to universities and college as well as to very successful businesses and corporations. The company vison was to create a computer that could be used by anybody and individuals didn’t need a college computer science degree to use the computer. This created constant conflicts between Steve jobs, John Sculley, and the board.

According to the research Steve jobs wanted to put more money into the Lisa, but the board and John Scullery refused. The board wanted to put more money into the Apple 2, but Jobs refused to let the company stop innovating. Because of this it caused the board to strip Steve jobs of the Lisa team, leaving him with no other choices but to go and join another team called the Macintosh. The Macintosh was the first mass marketed personal computer that featured graphical user interface with a built in mouse screen and Mouse. . It’s true that Microsoft had adapted theses user interface concepts for its first windows operating system. The was Macintosh was launched in 1984 and cost roughly $2,495. At that time the price for such a computer was not too popular.

Also the board of Apple where not happy with the way that Steve jobs was managing the employees on his team. While Steve jobs hated John Suclley and wanted the board to fire him, the board refused. Then jobs stated that either had to be fired him or John, the board chose to fire Steve Jobs and this decision lead Apple down a terrible path that almost lead the company to bankruptcy. John Suclley failed to find ways to innovate and he was later fired. Then the company hired Michael Spindler from 1993 to 1996, until he was fired because of his failure to produce profitable products. In 1996 the company hired Gil Amelio but he lost his job when Steve jobs was asked to return in 1997. Apple is known to be the most financially innovative company in the United States and in the world. In 1997 Jobs rejoined apple as an interim CEO then in 2000 became the permanent CEO. In the beginning Apple had many difficulties with the company. The share in the company was very small in the computer market. In 2001 its sales of $5.3 billion were less than half what they have been six years prior, and the company had shown a loss. With the new launch of the iPod and the first Apple retail store in 2001, it began to have a huge transformation from a computer maker into a multimedia giant.

In 2003 the online iTunes store debuted giving a huge boost to the iPod sales. In, 2006 before Apple decided to launch the iPhone, the company seen an increase in total sales of $19.3 billion, and 50% of the increased sales came from iPods and iTunes. Then in 2007 the first generation of the iPhone was lunched which was a combination of three devices a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet connector. They sold 6.1 million units just for the first generation iPhone. Followed by the iPhone, Apple released the first iPad in 2010. Which sold 15 million iPads alone in 2010. At the beginning of 2011 iPhone sales were $36.1 billion and iPad sales were $13.5 billion, accounting for 62% of Apple’s total revenues.

From 2006 to 2010 Apple increased its US stores from 147 to 233, and its US retail employees from an estimate of 5,200 to 19,500 which represented about one half of Apples total increase in employees worldwide. Apple’s growth is known to be the organizational combination of engineering professionals to create consumer based products with the company’s signature graphical user boundaries. When it was a study on jobs and wages in the iPod value chain it calculated that in 2006 Apple employed 6,100 managers, engineers, and other professions in iPod work. Apple was already valuable, in December 1980, the company raised about $100 million in its initial public posing. Beyond that, virtually all of the company’s financial liability has come from retained earnings plus about $4.3 billion from the sale of stock to employees as part of compensation plans.

In fact, Apple raising more money from the public stock market, between 1986 and 1993, under CEO Sculley, the company wasted $1.8 billion buying back its own stock and another $191 millions of buybacks were done under CEO Jobs in 1999-2000. Between 1987 and 1996, Apple also paid out $457 million in dividends, but has not paid any dividends since then. In the mid-1990s the company took on debt of almost $1 billion, in large part to cover losses. But since 2003 has been debt-free. Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also leading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

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