Speech on Digital Marketing Landscape: Insights from Digital Marketers in Dublin

Introduction

Saunders et al. define. Defines research as “the systematic collection and interpretation of information with a clear purpose, to find things out” (Saunders et al. 2009). As this research is based on the perspective of Digital Marketers, qualitative research methods will be used.

Insights for the Future of Digital Marketing in Dublin

In-depth interviews will be conducted among the Digital agency based in Dublin in order to answer the research questions. The interview will be face-to-face and telephonic. Calls will be made out to employees of digital agencies in order to know their views on the growing digital market in Dublin and to gather statistical data on their views.

In order to gain in-depth knowledge of marketers’ perspectives, the research will be backed up by face-to-face interviews with selected employees from the telephonic conversation.

The interview session gave us a detailed knowledge of marketers thinking about the growing need for digital technology in Dublin and would provide the best means of identifying and explaining the thoughts and feelings marketers have about expanding their digital business in Dublin. 5.2 Research Design The research design that will be followed to carry out this research is the ‘research onion’ model by Saunderetal. (2009). This research design is the best-suited layout that goes over most of the objectives for the research to be conducted, making it the most precise and accurate approach with which one could go through the whole research method. Going inwards, starting from the philosophies layer towards the core, the techniques and procedures to be followed, as could be seen in the figure below. 9 Figure: Research Onion by Saunders, Source Research Methodology. (2018) 5.2.1 Research Philosophy This research is on growing business trends in respect of digital marketing. The philosophy layer of the onion research method is used, in which, according to Saunders et al. (2009), one could find important assumptions that would help in the forming and progression underpinning the research and method strategies. This research will include Pragmatism as the preferred choice of philosophy. The researcher is considering the use of a mixed-method design. Pragmatism would be the most practical and defined philosophy to be used. Pragmatism philosophy grants the scholar the ability to best facilitate answering the research questions.

Conclusion

The interpretation of results would strongly depend on the research values found; thus, exploring both the objective and subjective points of view would help the researcher acquire more knowledge and discover new perspectives. In this research, our main purpose is to know the need for growing digital marketing in the evolving Irish market from the perspective of digital marketers in Dublin. So, the pragmatism philosophy of research would be a better fit.

References

1. “Influence: The Psychology of Persuasion” by Robert B. Cialdini

2. “Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World” by Chuck Hemann and Ken Burbary

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