What the Advertising Message should be Like
Words: 531 Pages: 2 2156According to Jakobson’s model, the advertising message has to attract attention (phatic function), persuade (conative function), rely on reason (referential function) or emotions (emotive function), and get people to act (conative and referential functions). Jakobson’s (1956) multilingual function is not considered for the purposes of this study. Referential function: the message conveyed by the advert is clear: it makes explicit reference to the “red taste of life” , including the most exciting aspects of life, among them, good wine. Emotive […]