“More Saving. more Doing.”: the Value Proposition of Home Depot’s Slogan
Words: 491 Pages: 2 2353In the realm of retail marketing, a good slogan is not just a catchy phrase; it's a mantra that encapsulates the ethos of a brand. Home Depot, a titan in the home improvement industry, has skillfully leveraged its slogan, "More Saving. More Doing.," to communicate its value proposition to consumers. This slogan is more than a mere tagline; it is a strategic tool that has contributed significantly to the brand's identity, customer loyalty, and market position. "More Saving. More Doing." […]