Gender Perspective
Words: 1201 Pages: 4 5456In the study of sexism in advertising over the years, researchers have discovered clear distinctions between the sexes in the research findings. How men and women perceive sexism in different scenarios and situations have been acknowledged, leading to some interesting developments of theory. There is some evidence suggesting that women generally respond to advertising more favorably than men. However, women have been reported to dislike female sexual appeals, such as nudity and sexiness, more in general than men do (Jones […]