How to Achieve Happiness

In his essay, Schumaker discusses how society has lost the true understanding of how to obtain happiness. Today, there is an abundance of "how-to" happiness guides. Schumaker states, "At every turn are 'how-to' happiness books, articles, TV and radio programs, videos, and websites… Personal happiness is big business, and everyone is selling it" (374). These products promise happiness but ultimately lead to a life devoid of meaning. Society teaches us that by achieving certain milestones, such as furthering education or advancing in a career, happiness will follow.

But, as Schumaker points out, why is it that families in Nigeria, living simple lives, are considered among the happiest in the world? According to Schumaker, their contentment comes from living a day-to-day life free from the pressures of excessive materialism.

The Impact of Consumerism

A documentary on the small Himalayan nation of Ladakh illustrates a "happy society" before consumerism influenced their culture. Schumaker notes, "Writer Ted Trainer says before 1980 the people of Ladakh were 'notoriously happy.' He sees in their tragic story a sobering lesson about our cherished goals of development, growth, and progress" (376). With economic development comes greed and consumerism. This raises the question: what is true happiness in a consumerist world? For many, it's the ability to purchase the latest products, even if they are unnecessary. Take, for example, Apple's AirPods, priced at $200. Owning such a product has become a status symbol, and those who possess them may feel superior. Meanwhile, those unable to afford them are seen as "broke." This classification of people based on consumer goods contributes to a false sense of happiness.

The Shared Nature of Happiness

Schumaker concludes that happiness is not something we can achieve in isolation; it is shared with those around us. His purpose is to highlight the pitfalls of consumer culture. I agree with Schumaker's argument. We are enslaved by consumerism, and our life's purpose has devolved into seeking temporary gratification. Many individuals I know are constantly chasing the next upgrade, whether it's a new iPhone, a new car, or a higher job position. These achievements provide fleeting satisfaction and perpetuate a cycle of wanting more.

The example of Ladakh underscores our entrapment in consumer culture. In our society, we often sacrifice time for more money. The saying "time is money" is prevalent, but what about time spent with family? Isn't that inherently valuable without monetary gain? Society tends to devalue activities that don't contribute economically, such as spending time with loved ones. This mindset is ingrained, and while rejecting consumerism is possible, it requires a conscious effort.

The Broader Societal Implications

When examining the lives of others, one notices the constant rush and lack of spontaneity. People rarely introduce themselves to neighbors, and families are often spread across the globe. While these aren't inherently negative, they reflect a societal trend where companies benefit from keeping us discontent, filling voids with their products. These practices shape our society, and whether perceived as beneficial or detrimental, they warrant careful consideration.

In conclusion, Schumaker's essay serves as a poignant reminder of the dangers of consumer culture. To truly find happiness, we must focus on genuine connections and life experiences rather than material possessions. By challenging the norms of consumerism, we can reclaim the true essence of happiness and enrich our lives and those around us.

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