Attitude-Towards-the-Ad Model
Words: 643 Pages: 2 5880By surveying through the Attitude Towards the Ad Model, past examinations have indicated that customer perspectives are impacted through adverts, either emphatically or adversely (See Figure 1) (Batra & Ray, 1986; Cacioppo, Petty & Morris, 1983; MacKenzie, Lutz, & Belch, 1986; Moore & Hutchinson, 1983). Past researchers have different conclusion regarding analysis on customer perspective towards objectification of sex in ladies in ads in specific context (e.g. Infanger, Bosak & Sczesny, 2012; Pope, Voges & Brown, 2004; Severn, Belch & […]