John Leonard Pepsi: a Catalyst in Cola Culture
Words: 496 Pages: 2 1479John Leonard, affectionately known as "Pepsi," stands out as an iconic business pioneer. " Born into a world that was just beginning to savor the effervescence of cola culture, Leonard's journey mirrored the fizzy trajectory of the beverage industry itself. His career was not just about creating a refreshing drink; it was about crafting an iconic brand that became a staple in global consumer culture. This essay explores Leonard's profound impact on the beverage industry, his marketing genius, and his […]
