Theory of Planned Behaviour
Words: 416 2232In the intricate tapestry of human actions, lies a theory that attempts to unravel the threads guiding our decisions - the Theory of Planned Behavior (TPB). Crafted by the insightful mind of Icek Ajzen, TPB serves as a compass, navigating through the complexities of human behavior across myriad realms, from health to consumerism. At its essence, TPB postulates that the intentions harbored within individuals serve as harbingers of their deeds. These intentions, sculpted by three pillars, namely, attitude, subjective norms, […]