Disney on the Top of the Entertainment Industry

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2019/03/31
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When you think of an all-powerful empire, have you ever considered thinking about Disney?

This superpower of entertainment has been around for 95 years and has been the core foundation of childhoods and spectacular films. Of course, Disney wouldn’t be where standing at the pinnacle of entertainment without outstanding leaders to see this company through. Today, we will talk to you about Alan Horn, Bob Chapek, and Robert Iger.

Alan Horn is the Chairman of Walt Disney Studios. Alan Horn is a authentic leader and you can tell by the way people talk to him.

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He is very open to his employees, he asks how they’re doing each day, what is going on in your life, or any personal question just to hear from his employees and it makes him feel like just a regular guy that is there for you. The model that could best describe him would be the charismatic leadership model because he relies on charm and his personality to appeal to his workers and get the best out of them. When it came to decisions he never really flexed is authority he would trust his creators to come with a decision, but he would also have suggestions for the movies on what to do and would evaluate what the best idea was. He revitalized the animation of Disney studios when they bought out pixar and eleven of the twenty top grossing films came under his first four years as studio chief.

Bob Chapek is the Chairman of Disney’s Parks, Experiences, and Consumer Products. I would argue that Chapek’s primary leadership style would have to be guest-centric due to him being able to listen to the masses and formulating ideas and solutions to satisfy the stakeholder’s appetite. His characteristics have been noted to be ambitious, charismatic, enthusiastic, frank, and he has expressed pure tenderness in his work. He was accused to be more robotic going into the role, however, he has become more sincere and less robotic. Chapek made decisions by listening to the public and thinking on how he could improve the experiences of his stakeholders. From then on, he talked with his team about the proposed changes and they have worked tirelessly to help provide the experience that the public demanded. This has lead him to make mass improvements to Disney’s Parks as well as to the Disney Cruise Line.

Robert Iger is the chairman and chief executive officer of Walt Disney. Iger is an innovation leader because on his second day at the office he came up with the Idea of buying Pixar. Disney thought about it for three months and decided they would buy Pixar. Iger is coming up with ideas to move the company forward and not be stagnant. Iger is a moral leader because he took action of cancelling a ABC sitcom tv show that was going to be number one. Iger cancelled the show because the star of the show Roseanne Barr, posted a cruel and racial tirade on twitter. Iger responded, "Roseanne's Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show." Iger took action of cancelling her show and did the right thing to hinder the backlash.

Disney has been a powerhouse in the entertainment industry for years because of their leaders Alan Horn, Bob Chapek, and Robert Iger. Iger’s innovative mindset is what led to the aggressive purchases of other entertainment studios and grew it’s market while keeping his morality. Bob Chapek is the man behind the amusements now and he has shown that being for the people can really have a positive effect on their experience which leads to greater profits. Alan Horn has created a healthy environment that gets the most out of his workers and it shows by the amount of blockbuster that have came since his hiring. Overall, these three men have led Disney to the top of the entertainment industry and created a place where dreams really do come true.

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Disney on the top of the entertainment industry. (2019, Mar 31). Retrieved from https://papersowl.com/examples/disney-on-the-top-of-the-entertainment-industry/