The Impact of Social Networking Sites on the Youth

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Updated: Apr 08, 2019
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The Impact of Social Networking Sites on the Youth essay

Finding sources to refer to is quite a difficult task. The difficulty lies on the credibility. However, I was able to locate an article source with great qualities quite superior to the rest that I have discovered on the internet. Like the title itself states, the article’s name is “The Impact of Social Networking Sites on the Youth” by Khurana M. She is known as a research scholar at Amity University but publishes articles on an academic journal. Khurana’s article incorporates Ethos and Logos with no Pathos to dissociate herself from other basic articles to make stand out that what she states about social media on the youth is credible and should be taken seriously. The article that I reviewed about for my topic is from a peer reviewed academic journal known as the Journal of Mass Communication and Journalism but comes from a large organization called OMICS International. “OMICS International publishes scholarly journals that can be easily accessed online without paying any subscription charges” (OMICS).

This article gains some credibility already, due to its background. It is not similar to other articles I’ve seen. For example, it provides an introduction, objectives, hypothesis, literature review, research and conclusion. It is not like a BuzzFeed article which is informal and not as trustworthy, based on the content it creates and the lack of evidence they provide. It can be factual but the hint of skepticism that it gives us surely dictates that it should not be utilized in the first place because it means double the workload for us to make sure that the information is true. So, this academic journal already has an advantage with its Ethos. The article itself may not try to showcase Ethos but it is surely demonstrated through its unique structure and background accidentally but in a positive way. By background, I am referring to the fact that is a peer reviewed journal. A peer reviewed journal is more credible than a popular magazine or trade journal. The reason peer reviewed articles are more credible is because they go through a long process to make sure that the information provided has accurate information. In the process, many professional people review the content before it becomes published to the public.

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This makes it more professional compared to the rest which persuades adults that because there is not many articles that get their content reviewed multiple times, it proves how serious this topic is. If it was not serious then it would have been published without review which means more possibilities of error and no improvement towards the content proposed in the first place. This academic journal is stricter with their policies. Khurana’s article must follow guidelines to be published. Therefore, peer review is heavily enforced. It must meet certain standards. For example, “An author should not repeat any previous research data from themselves or anyone else while submitting an original manuscript for a primary publication in any of the journal” (OMICS). If one policy is not followed, then the article must be corrected or there will be a withdrawal from the process of being published. Everyone involved in the process of publication is enforced with specific rules. For example, the reviewers “should not share any information from an assigned manuscript with outsiders” and “Reviewer comments should appreciate positive aspects of the work, identify negative aspects constructively, and indicate the enhancement needed” (OMICS). These policies are created for the purpose of making that distinction between scholarly journals and trade journals, popular magazines, blogs etc.

It provides for improvement on the original content and it keeps this academic journal professional. This gives the authors more pressure to create good content, but it also motivates them to surpass the expectations. Each author has the same enforced rules to create a similar persona, which is a qualified identity that creates original content with proper cited evidence to inform the world about accurate information. Khurana is among those people with that persona which makes her trustworthy as a source. Ethos may not be visibly enforced to the human eye in this article but behind the scenes, it does with the basis of this peer reviewed academic journal’s strict guidelines. As mentioned before, evidence is heavily provided so it relies on Logos as well to persuade its audience which is to adults because the youth does not care. This is one example from the article: “the majority spent more than 2 hours bearing a total of 45%, whereas 38% spent 1 to 2 hours and 17% spent less than an hour on these sites indicating that a major part of our youth spends more than 2 hours accessing social networking sites a day” (Khurana).

It includes a visual with it as well such as a pie graph to illustrate the results from the data she gathered in this study. Other information they provide is the reasons the youth utilize social networking sites which is important statistics needed for my research with another pie graph to illustrate the data. It answers some typical questions but then provides the research to back up what they believe, instead of being like other articles and generalizing information. It knows its audience will question the information provided if no evidence is shown because this is a scholarly journal. The inartistic proof such as the statistics, appeal to the audience because it tells us the information they have stated is factual. Just by placing numbers, you have a higher chance of winning over your audience. Numbers are persuasive and visually appealing. The author of this article included the statistics to persuade to us that she is not just stating nonsense but that she has knowledge upon this subject. To continue, Khurana does not utilize Pathos as an appeal in her article. Pathos makes the audience connect to the content in an emotional manner. It provokes certain feelings so that readers can be more intrigued to continue reading and believe what is being said just because they agree with certain things on how they feel. Emotional connections are powerful just like numbers. People can oversee the main arguments once emotions are involved. Emotions can cause us to make the wrong decisions such as following and trusting an article based on how it made you feel even though it does not have evidence to support itself. Therefore, Khurana does not suggest any emotional appeal to persuade us.

It would degrade her article. It would become less trustworthy of a source and would not follow the structure of the academic journal. This article is supposed to have no emotion because it just provides an objective to illustrate the results with no extra unnecessary information needed. OMICS International even states that “The authors are expected to present genuine original outcome of their research” (OMICS). What is being said here is that in order to publish in this journal, research is needed to be done by them to get real results to prove their point on a specific topic. They cannot use emotional appeal to justify something. It just needs data to prove to us what is the truth not what they think is the truth. Keeping it straightforward and formal shows us that they want to be as clear as possible, that they are serious about their work and that they have no bias towards the study. This topic of social media affecting the youth is a topic that is brought up constantly by the public. It is in exigency. Due to technology developing, more kids have access to social media platforms which causes positive and negative outcomes.

Adults are interested about this because they see their children growing up differently than they did. Anyway, Khurana wrote her article in December 2015 but that still counts as recent because this topic was still talked about during that time. For example, the Pew Research Center wrote an article in 2015 about “Concerns about children, social media and technology use” and The Guardian wrote “Social media is harming the mental health of teenagers. The state has to act”. It is still recent to be considered trustworthy because “A research study is considered to be outdated when it is over three years old due to market/economic and consumer behavior variations, demographic changes, and alterations to the product” (SegMeasurement) and this research is not yet 3 years old. It is significant for this topic to be current because if it was not, then Khurana’s information in the article will not be considered by the audience. To summarize, articles need to follow many requirements to become a credible source. Most do not, but the audience either does not know about it or does not care.

Khurana’s article, like I stated above must follow strict guidelines in order to illustrate her content. The organization that provides the journals from aspired authors create these rules “to maintain the integrity and completeness of the scholarly record of the content” (OMICS). This article may not display Ethos so noticeably like other authors do but it is there because of the organization’s guidelines for publication and the enforced peer review which makes these journals distinct from others that are on the internet with the amount of credibility. It does however illustrate Logos with the use of pie graphs and actual percentages from research she conducted herself. She provides inartistic proof to become more persuasive that her information is accurate and that this topic is serious because if it wasn’t, then she would not give any effort to research it herself. Pathos is not utilized otherwise it would degrade her research. Khurana only uses Ethos and Logos to persuade adults that her article is unlike others and that social media on the youth is a serious topic that should be addressed.

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The Impact of Social Networking Sites on the Youth. (2019, Apr 08). Retrieved from