Sexist Advertising and its Influence on Modern Consumer Behavior
Words: 661 Pages: 2 6888Introduction The influence of advertisements on consumer attitudes and purchasing intentions has been a significant area of study in marketing and psychology. Various models, such as the Attitude Towards the Ad Model, have been utilized to explore how advertisements can shape consumer perceptions either positively or negatively (Batra & Ray, 1986; Cacioppo, Petty & Morris, 1983; MacKenzie, Lutz, & Belch, 1986; Moore & Hutchinson, 1983). This essay seeks to examine the impact of sexist advertising, particularly those containing sexually objectifying […]