Unraveling the Unusual: the Story Behind Lululemon’s Marketing Strategy
Words: 442 2452In the realm of athletic wear, Lululemon Athletica stands out not just for its quality products but also for its distinctly unusual name. The story behind the name “Lululemon” is as unconventional as the brand itself and provides insight into the company’s unique marketing and branding strategies. This essay explores the origin of the Lululemon name, shedding light on the thought process of its founder and the brand identity that emerged from this intriguing choice. Lululemon was founded in 1998 […]
