The Hamster Car Commercial: a Case Study in Marketing Genius
Words: 550 2407When Kia Motors launched its hamster car commercial for the Kia Soul in 2009, little did they know that they were about to revolutionize automotive advertising. These commercials, featuring a crew of hip, animated hamsters, broke the mold of traditional car advertisements, creating a cultural phenomenon and a marketing success story. This essay explores the unique aspects of the hamster car commercials, analyzing their impact on consumer perception and brand identity. From the outset, the Kia hamster commercials stood out […]
